Let's identify the best Demand Generation strategy and approach for your business, to create more demand, trust and liking.
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Demand Generation is a countering approach that focuses on serving content to a narrowly defined target audience in a consistent and frequent manner in order to create demand, trust, and liking. In this way, you’ll be top of mind when the prospect actually starts searching for a solution. Applying this method means the marketing department is responsible for Marketing Qualified Leads, and Sales is responsible for the follow-up of actual inbound Sales Qualified Leads.
Getting a Marketing Qualified Lead isn’t the finish line, but rather the starting point for us. We optimize the full digital customer journey from the moment someone discovers your brand until they become a brand ambassador. There are channels and tactics to utilize and optimize at every step, and rest assured, we’ll find them.
We target your ideal clients with messaging and content that speaks to them on the channels where they’re active; turning prospects into leads. We help to nurture your leads, providing the right value at the right time. We collaborate closely with your sales department to make the transition from SQL to sales run smoothly.
The landscape of digital marketing changes by the hour. New channels and tactics to grow your audience appear daily. When there are a million possible routes to take, how do you choose the most effective one?
The only way to determine this is by testing. Data-driven marketing allows us to track the effectiveness of everything we do. That’s why Dapper tests channels, visuals, copy, landing pages, target segments, and much more. It’s our mission to find your optimal route to growth.
From strategy to design, data analysis to copywriting, we’re here to help with it all. When you hire a Growth Team at Dapper, you get direct access to your very own multidisciplinary growth team. We offer all of the necessary skills in-house, to ensure that we can find your specific route to growth and make it happen.
The Dapper B2B growth marketing team is comprised of experienced B2B marketers; from strategists to designers, copywriters to campaign specialists, and everything in between. With expertise from a wide range of sectors, we can create customized strategies that drive rapid growth for your business.