# https://www.dapper.agency/ llms-full.txt
## B2B Growth Marketing
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# We maximize growth for impactful B2B brands
We use the latest tools and technology, unparalleled creativity, and the best talent out there to help you realize your full online growth potential.
[Talk to us\\
](https://www.dapper.agency/contact)
## Your partner in digital growth, from strategy to execution
From strategy to creation to execution, we’re with you every step of the way. New digital channels and tools to grow your business appear daily. When there are a million possible routes to take, how do you choose the most effective one?
We believe in a holistic approach to growth. Not only do we work on the big-picture growth strategy, but we also apply deep channel expertise. We build funnels that convert through testing what works. We offer everything in-house that our clients require to grow digitally: from strategy to execution. We provide in-house expertise from a wide range of sectors, which allows us to develop and execute customized strategies that drive growth.
[**Growth Marketing for B2B**\\
](https://www.dapper.agency/expertises/growth-marketing-for-b2b) [**Growth Marketing for SaaS**\\
](https://www.dapper.agency/expertises/growth-marketing-for-saas)
### Dapper is made up of growth fanatics
[\\
More about us](https://www.dapper.agency/about)
## Your trusted partner in B2B growth
We’re the trusted partner in growth for startups, SME’s, and Fortune 500 brands.
### We are proud to be
## B2B Growth Marketing Agency
This is the default text value for a symbol field
## Helping B2B brands grow online through growth marketing
Dapper is a growth marketing agency based in Rotterdam. Founded in 2018, we’re growing into one of Europe’s leading B2B growth agencies. Our mission is to maximize growth for brands that make an impact, using the latest tools and technology, unparalleled creativity, and the best talent out there.
[Talk to us\\
](https://www.dapper.agency/contact)
## Our core values
At Dapper, we have three values that convey how we work and grow together.
#### Pioneering
We're innovators at heart and lead the way for others to follow.
#### Peak Performance
We're always at the top of our game. When we have a goal in mind, nothing will stand in our way.
#### We don't work, we play
We are crazy about what we do, and our passion shows.
## Dapper is made up of growth fanatics
Each with their own specialization and area of expertise. At heart, we’re pioneers who simply love what we do. The bulk of the Dapper team is based in Rotterdam, the Netherlands, with other team members working from other countries. We pride ourselves on our high-performance culture and the freedom we offer our team. We’re always aiming to grow, even as we help others to grow.
##### Tycho Luijten
CEO
##### Yvo Wander
COO
##### Baptiste Genty
Head of Demand
##### Sabine Snijders
Head of Performance
##### Pavel Banhegyi
Principal of Performance
##### Carol Noordam
Head of Content
##### Judith Briñol Carrasco
Head of Creative
##### Álvaro Victori Rosa
Senior Demand Manager
##### Diogo Adriano
Senior Demand Manager
##### Jari Boer
Senior Performance Marketer
##### Danielle van Herk
Senior Performance Marketer
##### Tessa Peterse
Senior Content Marketer
##### Eleni Zakof
Demand Manager
##### Paul Bindels
Demand Manager
##### Steven van Marle
Demand Manager
##### Yvonne van Driel
Demand Manager
##### Leon Stockmar
Performance Marketer
##### Kyra Dankers
Performance Marketer
##### Linde Hasker
Content Marketer
##### Daniel Bos
Video Editor
##### Bogdan Fecioru
Video Editor
##### Ricardo Veranda
Junior Demand Manager
##### Kristers Berzins
Junior Demand Manager
##### Sara Sanabria Valdueza
Junior Performance Marketer
##### Schania Baez Schipper
Junior Performance Manager
##### Jeroen Lubben
Junior Performance Marketer
##### Sam Borst
Junior Performance Marketer
##### Cato Simons
Junior Content Marketer
##### Andreea Rebegea
Junior Content Marketer
##### Carolina Alves
Junior Content Marketer
##### Mylo van Straaten
Creative Design Intern
##### Naomi Domacasse
Junior Creative Designer
##### Mogán van der Meulen
Office Manager
##### Barend Hupkes
Growth Marketing Intern
##### Lal Toraman
Growth Marketing Intern
##### Miguel Rodrigues
Growth Marketing Intern
##### Daniela Córdoba
Growth Marketing Intern
##### Kayleigh Groenenberg
Growth Marketing Intern
[**We've got job openings**](https://www.dapper.agency/jobs)
.
.
.
##### Hennie Jansen
Channext
#### Dapper has a strong and ambitious team that knows how to growth hack your business.
##### Maurits Grosfeld
House.nl
#### Dapper constantly improves results in a proactive and very structured way, this makes the company stand out.
Ultimaker
#### Most impressive is that Dapper has a quick way of implementing things. They’re very kind people who get the best results. Acting effectively and quickly: the things we ask Dapper to do, they do ASAP.
Sophia Mae
#### We found a very good ROI with Dapper. Having worked with multiple different agencies, I would recommend only Dapper.
Reworc
#### I would recommend working with Dapper for anyone who is looking to efficiently explore new channels or optimize the channels that they currently have.
Lizard Global
## B2B Marketing Insights
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# On our minds
Choose a category
[All posts](https://www.dapper.agency/blog#)
B2B Marketing
Demand Generation
Growth Hacking
Other
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
##### What is the Niche Famous Framework?
###### B2B Marketing
###### Demand Generation
##### 9 signs it's time to hire a marketing agency
###### Other
##### Top 10 Demand Generation Courses
###### Demand Generation
##### Mastering Inbound Marketing: Get Leads for Free!
###### B2B Marketing
###### Demand Generation
##### Lead magnets: Rest in Peace - Unleashing Demand Generation
###### Demand Generation
##### How to Scale your Business: Growth Guide
###### Growth Hacking
###### B2B Marketing
##### Top 5 Best Growth Hacking Agencies in Europe
###### Growth Hacking
##### What is a growth hacking agency?
###### Growth Hacking
##### Top 10 Demand Generation Agencies in Europe (2024)
###### Demand Generation
##### 5 B2B Growth Hacking Success Stories to Learn From
###### Growth Hacking
###### B2B Marketing
##### Growth Hacking Agencies vs. Consultants: Which is right for you?
###### Growth Hacking
##### Demand Generation for B2B Businesses: A Practical Guide
###### B2B Marketing
###### Demand Generation
##### Subscribe to our newsletter
## Receive weekly growth tips
Your full name \*
Your email \*
[iframe](https://www.google.com/recaptcha/api2/anchor?ar=1&k=6Lc9sqQqAAAAAGJXjN8C0ZQvTrvoDVHf5nAvzOA5&co=aHR0cHM6Ly93d3cuZGFwcGVyLmFnZW5jeTo0NDM.&hl=en&v=J79K9xgfxwT6Syzx-UyWdD89&size=compact&cb=fd8g8v6zt4h1)
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## Client Success Stories
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[Ultimaker](https://www.dapper.agency/cases#ultimaker)
[Xebia Academy](https://www.dapper.agency/cases#xebia)
[Channext](https://www.dapper.agency/cases#channext)
[Logitech](https://www.dapper.agency/cases#logitech)
[Sustainable Capital Group](https://www.dapper.agency/cases#sustainable-capital-group)
[ReviewStudio](https://www.dapper.agency/cases#reviewstudio)
[Bluebird](https://www.dapper.agency/cases#bluebird)
[FOCUS-ON](https://www.dapper.agency/cases#focus-on)
[Online Payment Platform](https://www.dapper.agency/cases#online-payment-platform)
[&Ranj](https://www.dapper.agency/cases#ranj)
# Results we are proud of
[\\
\\
**50+** \\
\\
Experiments\\
\\
**5000+**\\
\\
Leads generated\\
\\
](https://www.dapper.agency/cases/ultimaker)
[\\
\\
**€40,-** \\
\\
Average cost per lead\\
\\
**5000+** \\
\\
Leads gathered\\
\\
](https://www.dapper.agency/cases/xebia-academy)
[\\
\\
**20+** \\
\\
Experiments\\
\\
**350+** \\
\\
Leads\\
\\
](https://www.dapper.agency/cases/channext)
[\\
\\
**80%** \\
\\
Decrease in CPL\\
\\
**700+** \\
\\
Leads\\
\\
](https://www.dapper.agency/cases/logitech)
[\\
\\
**178%** \\
\\
Increase in total deal value for SFA service\\
\\
**3x** \\
\\
Organic traffic driven by blogs\\
\\
](https://www.dapper.agency/cases/sustainable-capital-group)
[\\
\\
**350+** \\
\\
signups in 4 months\\
\\
**$70** \\
\\
Average cost of a free-trial sign-up\\
\\
](https://www.dapper.agency/cases/reviewstudio)
[\\
\\
**>4%** \\
\\
Engagement Rate and CTR on LI Ads\\
\\
**66%+** \\
\\
Win rate and 5+ inbound leads a month\\
\\
](https://www.dapper.agency/cases/bluebird)
[\\
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**12%** \\
\\
Lead increase in 6 month\\
\\
**400%** \\
\\
Increase in PDF downloads in 6 months\\
\\
](https://www.dapper.agency/cases/focus-on)
[\\
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**200%** \\
\\
Increase in number of inbound sales calls\\
\\
**53%** \\
\\
Increase in leads from 2023 to 2024\\
\\
](https://www.dapper.agency/cases/online-payment-platform)
[\\
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**10+** \\
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Marketing-qualified leads, with potential for large deals\\
\\
**77%** \\
\\
Of target audience reached in 10 months\\
\\
](https://www.dapper.agency/cases/ranj)
## Get in Touch
This is the default text value for a symbol field
# Talk to us
**Leave a message and we will get in touch with you the same day!**
#### Contact Tycho
[hello@dapper.agency](mailto:hello@dapper.agency) [\+ 31 10 307 6707](tel:0103076707)
[](https://www.linkedin.com/search/results/all/?fetchDeterministicClustersOnly=true&heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAABYc29wBrRPU64ZurrFgBmp8yT7p-1q3-Sk&keywords=tycho%20luijten&origin=RICH_QUERY_TYPEAHEAD_HISTORY&position=0&searchId=ee86f874-4b06-445d-b616-0c40fadb3648&sid=uvP&spellCorrectionEnabled=true)
[Weena 70, 13th floor\\
\\
3012 CM Rotterdam](https://goo.gl/maps/AkN8VD9Xw1WoiUJ3A) [Av. Duque de Loulé 12, \\
\\
1050-093 Lisbon](https://maps.app.goo.gl/EtMZXHxkXsyuVe1fA)
Your full name \*
Business email \*
Company website URL\*
Where did you hear about us? \*
Message
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Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
© 2023 Dapper
[Privacy policy](https://www.dapper.agency/privacy-policy) [Terms and conditions](https://www.dapper.agency/general-terms-and-conditions)
[](https://www.instagram.com/dapperthegrowthagency/)[](https://www.tiktok.com/@dapperagency)[](https://www.linkedin.com/company/dapperthegrowthagency/)[](https://www.facebook.com/DapperTheGrowthAgency)[](https://www.youtube.com/channel/UCpoIagEi-eJf2eTSj1Jaoew)
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## B2B Growth Marketing
This is the default text value for a symbol field
##### Growth Marketing for B2B
# Build a Marketing Machine with clear ROI
Through experimentation, we identify the optimal marketing machine for your business. We help you turn prospects into inbound leads.
[Talk to us\\
](https://www.dapper.agency/contact)
## Cold calling and unannounced company visits belong to the past
B2B marketing and sales have entered the digital era. Today’s ultimate marketing machine is a carefully crafted digital journey that both informs and convinces your leads using the right messages at the right time. Through organic growth and paid media, we help you to build a marketing machine that persuades your ideal customers.
## We don’t stop at MQL
Getting a Marketing Qualified Lead isn’t the finish line, but rather the starting point for us. We optimize the full digital customer journey from the moment someone discovers your brand until they become a brand ambassador. There are channels and tactics to utilize and optimize at every step, and rest assured, we’ll find them.
We target your ideal clients with messaging and content that speaks to them on the channels where they’re active; turning prospects into leads. We help to nurture your leads, providing the right value at the right time. We collaborate closely with your sales department to make the transition from SQL to sales run smoothly.
The landscape of digital marketing changes by the hour. New channels and tactics to grow your audience appear daily. When there are a million possible routes to take, how do you choose the most effective one?
The only way to determine this is by testing. Data-driven marketing allows us to track the effectiveness of everything we do. That’s why Dapper tests channels, visuals, copy, landing pages, target segments, and much more. It’s our mission to find your optimal route to growth.
## Growth Marketing requires a wide variety of skills
From strategy to design, data analysis to copywriting, we’re here to help with it all. When you hire a Growth Team at Dapper, you get direct access to **your very own multidisciplinary growth team.** We offer all of the necessary skills in-house, to ensure that we can find your specific route to growth and make it happen.
## Experts in B2B growth
The Dapper B2B growth marketing team is comprised of experienced B2B marketers; from strategists to designers, copywriters to campaign specialists, and everything in between. With expertise from a wide range of sectors, we can create customized strategies that drive rapid growth for your business.
##### Growth research & strategy
##### Social Media Advertising
##### Search engine optimization (SEO)
##### Search engine advertising (SEA)
##### Display advertising
##### Video marketing
##### Design and copywriting
##### Conversion rate optimization
##### Email marketing
##### Automation
## Results we are proud of
[Channext](https://www.dapper.agency/expertises/growth-marketing-for-b2b#ultimaker)
[Logitech](https://www.dapper.agency/expertises/growth-marketing-for-b2b#xebia-academy)
[Sustainable Capital Group](https://www.dapper.agency/expertises/growth-marketing-for-b2b#channext)
[\\
\\
**20+** \\
\\
Experiments\\
\\
**350+** \\
\\
Leads\\
\\
](https://www.dapper.agency/cases/channext)
[\\
\\
**80%** \\
\\
Decrease in CPL\\
\\
**700+** \\
\\
Leads\\
\\
](https://www.dapper.agency/cases/logitech)
[\\
\\
**178%** \\
\\
Increase in total deal value for SFA service\\
\\
**3x** \\
\\
Organic traffic driven by blogs\\
\\
](https://www.dapper.agency/cases/sustainable-capital-group)
##### Hennie Jansen
Channext
#### Dapper has a strong and ambitious team that knows how to growth hack your business.
##### Maurits Grosfeld
House.nl
#### Dapper constantly improves results in a proactive and very structured way, this makes the company stand out.
Ultimaker
#### Most impressive is that Dapper has a quick way of implementing things. They’re very kind people who get the best results. Acting effectively and quickly: the things we ask Dapper to do, they do ASAP.
Sophia Mae
#### We found a very good ROI with Dapper. Having worked with multiple different agencies, I would recommend only Dapper.
Reworc
#### I would recommend working with Dapper for anyone who is looking to efficiently explore new channels or optimize the channels that they currently have.
Lizard Global
## B2B Growth Marketing
This is the default text value for a symbol field
##### B2B Demand Generation Strategies
# We are the leading Demand Generation Agency in Europe
Create a marketing machine that makes you famous in your niche, and generates inbound leads.
[Talk to us\\
](https://www.dapper.agency/contact)
## Always be top of mind of your prospects
Demand Generation has one goal; generating high quality inbound leads. Inbound leads are ideal potential customers that come to you, as soon as they need your solution.
In a Demand Gen approach, you serve content to a narrowly defined target audience in a consistent and frequent manner in order to create trust, liking and top-of-mindness.
By becoming famous in your niche of ideal customers, you’ll be top of mind when the prospect actually starts searching for a solution. The approach results clients reaching out to you, instead of the other way around.
## We don’t stop at MQL
Getting a Marketing Qualified Lead isn’t the finish line, but rather the starting point for us. We optimize the full digital customer journey from the moment someone discovers your brand until they become a brand ambassador. There are channels and tactics to utilize and optimize at every step, and rest assured, we’ll find them.
We target your ideal clients with messaging and content that speaks to them on the channels where they’re active; turning prospects into leads. We help to nurture your leads, providing the right value at the right time. We collaborate closely with your sales department to make the transition from SQL to sales run smoothly.
The landscape of digital marketing changes by the hour. New channels and tactics to grow your audience appear daily. When there are a million possible routes to take, how do you choose the most effective one?
The only way to determine this is by testing. Data-driven marketing allows us to track the effectiveness of everything we do. That’s why Dapper tests channels, visuals, copy, landing pages, target segments, and much more. It’s our mission to find your optimal route to growth.
## Growth Marketing requires a wide variety of skills
From strategy to design, data analysis to copywriting, we’re here to help with it all. When you hire a Growth Team at Dapper, you get direct access to **your very own multidisciplinary growth team.** We offer all of the necessary skills in-house, to ensure that we can find your specific route to growth and make it happen.
## Experts in B2B growth
The Dapper B2B growth marketing team is comprised of experienced B2B marketers; from strategists to designers, copywriters to campaign specialists, and everything in between. With expertise from a wide range of sectors, we can create customized strategies that drive rapid growth for your business.
##### Growth research & strategy
##### Social Media Advertising
##### Search engine optimization (SEO)
##### Search engine advertising (SEA)
##### Display advertising
##### Video marketing
##### Design and copywriting
##### Conversion rate optimization
##### Email marketing
##### Automation
## Results we are proud of
[Bluebird](https://www.dapper.agency/expertises/growth-marketing-for-demand-generation#bluebird)
[FOCUS-ON](https://www.dapper.agency/expertises/growth-marketing-for-demand-generation#focus-on)
[Sustainable Capital Group](https://www.dapper.agency/expertises/growth-marketing-for-demand-generation#channext)
[\\
\\
**>4%** \\
\\
Engagement Rate and CTR on LI Ads\\
\\
**66%+** \\
\\
Win rate and 5+ inbound leads a month\\
\\
](https://www.dapper.agency/cases/bluebird)
[\\
\\
**12%** \\
\\
Lead increase in 6 month\\
\\
**400%** \\
\\
Increase in PDF downloads in 6 months\\
\\
](https://www.dapper.agency/cases/focus-on)
[\\
\\
**178%** \\
\\
Increase in total deal value for SFA service\\
\\
**3x** \\
\\
Organic traffic driven by blogs\\
\\
](https://www.dapper.agency/cases/sustainable-capital-group)
##### Hennie Jansen
Channext
#### Dapper has a strong and ambitious team that knows how to growth hack your business.
##### Maurits Grosfeld
House.nl
#### Dapper constantly improves results in a proactive and very structured way, this makes the company stand out.
Ultimaker
#### Most impressive is that Dapper has a quick way of implementing things. They’re very kind people who get the best results. Acting effectively and quickly: the things we ask Dapper to do, they do ASAP.
Sophia Mae
#### We found a very good ROI with Dapper. Having worked with multiple different agencies, I would recommend only Dapper.
Reworc
#### I would recommend working with Dapper for anyone who is looking to efficiently explore new channels or optimize the channels that they currently have.
Lizard Global
## Growth Marketing for SaaS
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##### Growth Marketing for SaaS
# Scale SaaS, through rapid experimentation
Our full-funnel, rapid experimentation approach will help your SaaS brand scale faster for less - lower your CAC and increase your incoming leads and CLV.
[Talk to us\\
](https://www.dapper.agency/contact)
## Grow your MRR swiftly and sustainably
You’re looking to grow your MRR as fast as possible, but sustainably. This requires you to divide your resources amongst outbound activities with quick results and slower inbound activities with longer-lasting results.
Practically speaking, that means that we’ll test PPC channels and scale campaigns to get demos - always keeping that close eye on the CAC. But we’ll also help you to develop a content marketing and SEO strategy to expand your brand’s digital footprint and keep you on your customer’s minds.
## From first click to long term subscriber
Sustainable growth for your SaaS requires working full-funnel. We’ll start by analyzing your current funnel. Where are the bottlenecks? Should we focus on lowering the CAC and increasing incoming leads? Or should we prioritize increasing the LTV?
To ensure that customers return, we optimize the funnel for retention. We run re-marketing campaigns to keep you in your audience’s mind. But we don’t stop there, we aim to turn your customers into brand ambassadors who entice new customers for you.
The landscape of digital marketing changes by the hour. New channels and tactics to grow your audience appear daily. When there are a million possible routes to take, how do you choose the most effective one?
The only way to determine this is by testing. Data-driven marketing allows us to track the effectiveness of everything we do. That’s why Dapper tests channels, visuals, copy, landing pages, target segments, and much more. It’s our mission to find your optimal route to growth.
## Growth marketing requires a wide variety of skills
From strategy to design, data analysis to copywriting, we’re here to help with it all. When you hire a Growth Team at Dapper, you get direct access to **your very own multidisciplinary growth team.** We offer all of the necessary skills in-house, to ensure that we can find your specific route to growth and make it happen.
## Experts in SaaS growth
The Dapper SaaS growth team is comprised of experienced SaaS marketers; from strategists to designers, copywriters to campaign specialists, and everything in between. Through expertise in a wide range of sectors, we create customized strategies that drive rapid growth for your business.
##### Growth research & strategy
##### Social Media Advertising
##### Search engine optimization (SEO)
##### Search engine advertising (SEA)
##### Display advertising
##### Video marketing
##### Design and copywriting
##### Conversion rate optimization
##### Email marketing
##### Automation
## Results we are proud of
[Channext](https://www.dapper.agency/expertises/growth-marketing-for-saas#channext)
[Logitech](https://www.dapper.agency/expertises/growth-marketing-for-saas#logitech)
[Sustainable Capital Group](https://www.dapper.agency/expertises/growth-marketing-for-saas#scg)
[\\
\\
**20+** \\
\\
Experiments\\
\\
**350+** \\
\\
Leads\\
\\
](https://www.dapper.agency/cases/channext)
[\\
\\
**80%** \\
\\
Decrease in CPL\\
\\
**700+** \\
\\
Leads\\
\\
](https://www.dapper.agency/cases/logitech)
[\\
\\
**178%** \\
\\
Increase in total deal value for SFA service\\
\\
**3x** \\
\\
Organic traffic driven by blogs\\
\\
](https://www.dapper.agency/cases/sustainable-capital-group)
#### We've worked with a lot of different agencies, but I know no better agency in growth marketing than Dapper
##### Hennie Jansen
Channext
#### Dapper has a strong and ambitious team that knows how to growth hack your business.
##### Maurits Grosfeld
House.nl
#### Dapper constantly improves results in a proactive and very structured way, this makes the company stand out.
Ultimaker
#### Most impressive is that Dapper has a quick way of implementing things. They’re very kind people who get the best results. Acting effectively and quickly: the things we ask Dapper to do, they do ASAP.
Sophia Mae
#### We found a very good ROI with Dapper. Having worked with multiple different agencies, I would recommend only Dapper.
Reworc
#### I would recommend working with Dapper for anyone who is looking to efficiently explore new channels or optimize the channels that they currently have.
Lizard Global
## Dapper Terms & Conditions
This is the default text value for a symbol field
# General terms and conditions
All our deliveries are subject to our General Terms and Conditions.
#### Article 1. Applicability
1.1 These General Terms and Conditions apply to and form an integral part of all Dapper's orders, quotations, offers, agreements and commitments, regardless of their name, unless Dapper expressly deviates from these Terms and Conditions in writing.
1.2 The following definitions apply to Dapper: Dapper Rhinos B.V., located at Weena 70, 13th floor, 3012 CM, Rotterdam, and registered with the Chamber of Commerce under number 74745778, both in and outside its capacity asa consultancy firm for marketing, media and communications.
Principal: any other party, legal entity or natural person, or a number of jointly acting persons, legal or otherwise, who enters into an Agreement with Dapper, or requests Dapper to perform work or provide services.
Agreement: every agreement between Dapper and the Customer, any amendment or supplement thereto, as well as all (legal) acts in preparation for and implementation of that agreement.
1.3 Deviation from these terms and conditions is only possible in writing if signed by the management of Dapper. If the court declares one or more provisions inapplicable or invalid, for whatever reason, these terms and conditions will remain in force in all other respects.
1.4 General terms and conditions of the Client are expressly rejected, unless these terms and conditions have been accepted in writing by Dapper.
1.5 These terms and conditions also apply to all agreements with Dapper, for the implementation of which third parties must be engaged.
#### Article 2. Offers and Quotations
2.1 All offers, including quotations, information in any attached annexes, prices and other conditions, are without engagement, unless the offer indicates a period for acceptance. They are valid for 30 days, unless otherwise indicated. Dapper is only bound by the offers if the acceptance thereof is confirmed in writing by the other party within 30 days, unless otherwise indicated.
2.2 The prices in the mentioned offers and quotations are exclusive of VAT, regular office costs and any costs to be incurred in the context of theAgreement, unless otherwise indicated.
2.3 A composite quotation does not oblige Dapper to carry out part of the assignment at a corresponding part of the quoted price.
2.4 If the Agreement is not granted to Dapper, Dapper shall been titled to charge the Client for all costs incurred by Dapper in preparing the offer.
#### Article 3. Conclusion of Agreements
3.1 Agreements are established in writing and when Dapper carries out the quoted work.
3.2 The Agreement replaces and cancels all previous proposals, correspondence, agreements or other communications, whether written or oral.
3.3 The prices in the mentioned offers and quotations are exclusive of VAT, regular office costs and any costs to be incurred in the context of theAgreement, unless otherwise indicated.
3.4 The content of presentations, printed matter, websites, etc. is not binding on Dapper, unless explicitly referred to in the Agreement.
3.5 Dapper reserves the right, without giving reasons, not to accept Agreements or to accept them only on the condition that the Client confirms the Agreement in writing in advance and/or that Dapper will only start work after payment in advance.
#### Article 4. Execution of the Agreement
4.1 Dapper shall represent the interests of the Client within the boundaries of the Agreement and subject to applicable laws and regulations. Dapper will execute the Agreement to the best of its knowledge and ability, according to the procedures agreed with the Client. Unless otherwise agreed in writing, Dapper is free to perform and shape the work as it sees fit. The intended work is expressly subject to a best efforts obligation on the part of Dapper.
4.2 Dapper shall determine how and by whom the granted assignment or the Agreement shall be performed, while observing the requirements made known by the Client as much as possible. If and insofar as the proper execution of the Agreement allows, Dapper has the right to have (parts of) the agreed work performed by third parties.
4.3 The Client shall ensure that all information which Dapper indicates is necessary, or which the Client should reasonably understand is necessary for the execution of the Agreement, is provided to Dapper correctly and in a timely manner.
4.4 If, in Dapper's opinion, the content of a telephone conversation with the Client warrants this, the Dapper will draw up a discussion report. If the Client has not responded to the consultation report within 4 working days of receipt, the content of the consultation report shall be considered accurate and complete, and the Client and Dapper shall be bound by its content. If action is to be taken by Dapper within 4 working days of contact, prior approval will be sought from the Client by email.
4.5 If the information required for the execution of the Agreement is not provided to Dapper in a timely manner, Dapper has the right to suspend the execution of the Agreement and/or to charge the Client for the additional costs resulting from the delay according to the usual rates.
4.6 If, in connection with an assignment, Dapper or third parties engaged by Dapper perform work at the Client's location or a location determined in consultation with the Client, the Client shall bear all costs of travel time, transportation and accommodation. The Client shall also cooperate in providing facilities deemed necessary by Dapper or third parties engaged by Dapper for the performance of their work. Client acknowledges that any costs in this context cannot always be estimated in advance. If Dapper prefunds said costs, the provisions of Article 6 shall apply.
4.7 Dapper is not liable for damages of any kind arising from the fact that Dapper relied on incorrect and/or incomplete information provided by the Client, unless this incorrectness or incompleteness should have been known by Dapper.
4.8 If the Client provides Dapper with information carriers, electronic files or software etc., the Client guarantees that these information carriers, electronic files or software are free of viruses and defects.
4.9 The Client shall not give similar assignments to another agency, unless Dapper has agreed to this in writing.
#### Article 5. Amendments to the Agreement
5.1 Any amendments and additions to the Agreement are valid only if confirmed in writing by Dapper or if given effect by Dapper. If the changes are made verbally, the risk is borne by the Client.
5.2 If the parties agree that the Agreement will be amended or supplemented, this may affect the time of completion of the execution.
5.3 If a fixed fee has been agreed, Dapper will indicate to what extent the amendment or supplement to the Agreement will result in an increase of this fee.
#### Article 6. Fee (Rates)
6.1 All rates are exclusive of VAT, advertising costs and costs of tools that may need to be purchased in order to perform work according to the Agreement.
6.2 Unless otherwise agreed in writing, the agreed work shall be performed by Dapper against payment for the actual hours spent.
6.3 Notwithstanding Article 6.2, the parties may also agree a fixed fee or price per service rendered. If the Client reduces the scope of the assignment in the interim, the provisions of Article 8 shall apply.
6.4 The parties may make part of the fee dependent on a specific result to be achieved, if they agree to this in writing.
6.5 Dapper is entitled to pass on price increases if Dapper can demonstrate that, between the time of the offer and the execution of the Agreement, the rates that determine the fee, such as wages and other prices, have increased significantly.
6.6 Additionally, Dapper may increase the fee if, during the course of the work, it becomes apparent that the originally agreed or expected amount of work was underestimated to such an extent at the time of closing of the Agreement, and this is not attributable to Dapper, that Dapper cannot reasonably be expected to perform the agreed work for the originally agreed fee.
6.7 Excesses of up to 15% of the quotations are accepted by the Client as a budgetary risk and do not need to be reported as such.
6.8 Dapper may charge the costs due under the Agreement periodically from the conclusion of the Agreement.
#### Article 7. Payment and Security
7.1 At the conclusion of the Agreement or the commencement of the work, an advance payment of 50% of the total quoted amount shall be made. This is to bridge the time and costs between the commencement and the final completion of the assignment. Payment by the Client of the remainder of the amount must be made, without suspension or setoff, within 30 days of the invoice date, in a manner indicated by Dapper. Any objections to the amount of the invoices do not suspend the payment obligation.
7.2 Dapper has the right to demand the provision of security for the execution of the Agreement, or to set different payment conditions in other respects, such as payment (in advance) of the agreed fee.
7.3 Costs of creative/film production and (social) media buying must always be paid by the Client before the time at which Dapper is obliged to pay these costs.
7.4 If the Client defaults on payment, the Client shall automatically owe, from that moment on, interest of 1% per month until the full amount has been paid.
7.5 All extrajudicial costs related to the collection of debts - including collection costs and any reasonable judicial and execution costs incurred - will also be borne by Customer. The extrajudicial costs will amount to at least 15% of the principal sum due. The mere recourse to a third party by Dapper causes the principal to become due.
7.6 In the event of liquidation, bankruptcy, attachment or suspension of payment of the Client, Dapper's claims against the Client shall be immediately due and payable.
7.7 Complaints against invoices must be submitted to Dapper in writing within 14 days.
#### Article 8. Contract term, termination, term of execution
8.1 The Agreement is entered into for an indefinite period, unless otherwise agreed.
8.2 Both parties may terminate the Agreement in writing, subject to a notice period of one month, unless otherwise agreed. During the notice period, Client is obliged to pay the amount equal to the determined billable amount for the month in question.
8.3 In the event of premature termination, Dapper shall, in consultation with the Client, arrange for the transfer of work still to be performed to (a) third party (parties). If the transfer of the work involves additional costs for Dapper, these will be charged to the Client.
8.4 If a term has been agreed within the term of the Agreement for performing certain activities, this shall never be a deadline, and the Agreement may not be terminated on the grounds of failure to meet the deadline. If the deadline is exceeded, the Client should therefore give Dapper first written notice of default.
8.5 The Client is required to inform Dapper at all times in a timely manner of circumstances that could have a materially adverse financial impact on the (amount of) work to be performed by Dapper for the Client, including, for example, reductions in the Client's budget for the benefit of the Client's marketing and communication interests. If the Client fails to do so, he shall forfeit to Dapper an immediately payable contractual penalty of an amount consistent with the regulation set out in the two preceding paragraphs, without prejudice to the Client's obligation to reimburse Dapper for any actual damages.
#### Article 9. Complaints about Work Performed
9.1 Complaints about the work performed must be notified in writing by the Client to Dapper within 14 days after completion of the relevant work. The notice of complaint must contain as detailed a description as possible of the shortcoming, so that Dapper is able to respond adequately.
9.2 Complaints as referred to in the first paragraph do not suspend the payment obligation.
9.3 If a complaint is well-founded, Dapper has the choice between adjusting the invoiced fees, correcting or redoing the rejected work free of charge, or not (or no longer) performing the Agreement in whole or in part against a proportional refund of the fees already paid by the Client.
#### Article 10. Suspension and dissolution
10.1 If Principal wishes to terminate the Agreement in whole or in part, this must be done in writing by registered letter or e-mail.
10.2 If the Client suspends all or part of the Agreement, Dapper shall make an immediately payable claim for all work performed to that date plus the capacity reserved (with Dapper and third parties), with a minimum of 50% of the quoted costs.
10.3 Dapper is authorized to suspend fulfillment of the obligations or to dissolve the Agreement if:- The Client fails to fulfill, or fails to fulfill in full, the obligations under the Agreement; After the conclusion of the Agreement, circumstances come to Dapper's knowledge which give reason to fear that the Client will not fulfill the obligations; - The good reputation of Dapper is at such risk that Dapper can no longer be expected to commit itself to the Client, at Dapper's sole discretion. Dapper requested the Client, upon entering into the Agreement, to provide security for the fulfillment of its obligations under the Agreement, and this security is not provided or is insufficient; - Circumstances arise which are of such nature that fulfillment of the Agreement is impossible or, according to standards of reasonableness and fairness, can no longer be demanded; - bankruptcy, suspension of payments, full or partial cessation of business or operations, liquidation, transfer, death, in the event of receivership or if the statutory debt rescheduling scheme for natural persons is or has been declared applicable to the Customer and furthermore in the event that the Customer's goods are seized before judgement or in execution.
10.4 In the event that the Agreement is dissolved, Dapper's claims against the Client shall become immediately due and payable. If Dapper suspends fulfillment of the obligations, it shall retain its claims under the law and the Agreement, including the right to compensation.
#### Article 11. Non-attributable failure (force majeure)
11.1 The parties are not obliged to comply with any obligation if they are prevented from doing so as a result of a circumstance that is not due to negligence, and for which they cannot be held accountable by virtue of the law, a juristic act or generally accepted practice.
11.2 For the purposes of these General Terms and Conditions, force majeure is defined, in addition to the provisions of the law and case law, as all external causes, foreseen or unforeseen, over which Dapper has no control, but which prevent Dapper from fulfilling its obligations. Strikes in the business of Dapper are also included.
#### Article 12. Liability
12.1 If Dapper is liable, this liability will be limited to the provisions of this clause.
12.2 Dapper will be liable for failures in the execution of the agreed contract, insofar as these are the result of Dapper's failure to exercise the care, expertise and professionalism which may be relied upon in the execution of these activities in the context of the relevant contract.
12.3 In the unlikely event that Dapper is held liable, such liability shall at all times be limited to a maximum of the amount to be paid by Dapper's insurer in the case concerned.
12.4 In the unlikely event that the insurer does not pay out and Dapper is held liable, liability will be limited to the direct damage suffered up to a maximum of the agreed fee for the Agreement, or at least that part of the assignment to which the liability relates. In the case of an assignment with a duration of more than six months, the liability shall be further limited to the part of the fee payable for the last three months. At all times, the liability shall never exceed €10,000 (in words: ten thousand euros).
12.5 Dapper is not liable for:
• The execution of the work that has been assigned to third parties or of which the result depends on third parties.
• Any damage, of whatever nature, due to Dapper having assumed incorrect and/or incomplete details provided by the client, unless such incorrectness or incompleteness should have been apparent to Dapper;
• for indirect damage, including consequential damage, loss of profit, brand or image damage, lost savings, damage due to business interruption, damage resulting from the provision of insufficient cooperation and/or information by the client, damage due to non-binding information or advice provided by Dapper, the content of which does not explicitly form part of the Agreement and all damage that does not fall under direct damage within the meaning of these General Terms and Conditions;
• for errors in the material made available by the client or for misunderstandings or errors in the execution of the Agreement if these have their origin or cause in actions of the client, such as the late or non-delivery of complete, sound and clear data/materials.
• for errors, if the client has previously granted approval or has been given the opportunity to perform a check and has indicated that it has no need for such a check.
12.6 Any claims by the client in this sense must be submitted within three months of discovery of the damage and never later than three months after completion of the assignment, failing which the client shall have forfeited his rights.
12.7 The Client indemnifies Dapper against all damages and legal actions of third parties.
#### Article 13. Confidentiality
13.1 The Client, its employees and third parties engaged by Dapper are obliged to maintain the confidentiality of all confidential information that they receive from Dapper or from another source, on pain of a penalty, which is not subject to reduction or settlement, or judicial mitigation, of € 50,000 (fifty thousand euros) for each violation, without prejudice to Dapper's right to claim full compensation and/or damages. Information is considered to be confidential if the other party has indicated this or if this follows from the nature of the information.
13.2 If, on the basis of a legal provision or a court judgment, Dapper is required to provide confidential information to third parties designated by law or the competent court, and Dapper cannot claim a legal right to refuse to provide information, acknowledged or permitted by the competent court, Dapper will not be required to pay damages or compensation, and the Client will not be entitled to terminate the Agreement on the basis of any damage resulting from this.
#### Article 14. Intellectual Property
14.1 Notwithstanding the other provisions of these General Terms and Conditions, Dapper reserves the rights and powers vested in Dapper under the Copyright Act or other intellectual property rights.
14.2 The Client is not entitled to modify the products produced under the Agreement without the prior written permission of Dapper.
14.3 If and insofar as materials are made available by the Client to Dapper in connection with the implementation of an Agreement, the Client warrants that they are not subject to (intellectual) property rights or other rights of third parties, or that the Client has obtained permission from the copyright owners for the use of these materials etc. by Dapper. The Client also guarantees that the use of these materials, etc. will not infringe any (legal) regulations, rules and/or guidelines.
14.4 The intellectual property rights to the works that Dapper develops for the Client under the Agreement are vested in Dapper. In order to obtain and maintain its legal position, Dapper is entitled to establish (related) intellectual property rights.
14.5 If and to the extent that the Client complies with all of his contractual obligations, Dapper grants the Client an exclusive license to use the approved results of the Assignment in accordance with the agreements on purpose of use, period, area and media as stated in the Agreement. If the Parties have not agreed anything further in this regard, the license shall be limited to the first use of the work envisaged by the Parties.
14.6 The Parties may at any time make further arrangements regarding any (partial) transfer of the intellectual property rights to the works created by De Dapper for the Client. This shall include, where applicable, the source codes of software and websites developed by Dapper or by third parties engaged by Dapper.
14.7 If the Client acts in breach of his contractual obligations, Dapper shall be entitled to temporarily suspend or terminate the exclusive license to use the work as described in Article 14.5.
14.8 Even after any transfer of the rights as described in Article 14.5, Dapper remains entitled (subject to the rights of third parties) to use the result of the Agreement for submission to prize festivals, curricular, museum and editorial purposes, (non-) commercial internal use and (historical) promotion of Dapper itself, for example in office presentations, on the website and social media of Dapper or other online channels such as YouTube, unless otherwise agreed in writing. Dapper's entitlement also applies to Client itself and to others who have made a substantial creative or technical contribution.
14.9 Dapper shall be entitled, from the inception of the Agreement, but also after its termination, to use the existence of the relationship with the Client, its name and logo to promote Dapper itself in agency presentations, on Dapper's website and social media or other online channels such as YouTube, unless otherwise agreed in writing.
14.10 All products and documents supplied by Dapper, in the broadest sense of the word, are intended solely for the use of the Client and may not be reproduced, disclosed, or brought to the attention of third parties by the Client without the prior permission of Dapper, unless the nature of the documents provided or the law dictates otherwise.
14.11 Dapper reserves the right to use the increased knowledge resulting from the implementation of the work for other purposes, provided that no confidential information is disclosed to third parties.
#### Article 15. Non-acquisition of Personnel
15.1 For the duration of the Agreement and for one year after its termination, the Client shall not, except with the permission of Dapper, employ or otherwise, directly or indirectly, have employed by Dapper or by companies engaged by Dapper in the execution of this Agreement, subject to a penalty of € 25,000 (in words: fifty thousand euros) per violation, which is not subject to reduction or set-off, or to judicial moderation.
#### Article 16. Expiry Date
16.1 All rights of action and other powers of the Client vis-à-vis Dapper, on any grounds whatsoever, shall in any event expire after one year from the moment when a fact occurs that allows the Client to invoke these rights and/or powers vis-à-vis Dapper.
#### Article 17. Applicable Law
17.1 All agreements, regardless of their name, are exclusively governed by Dutch law and the Dutch courts have exclusive jurisdiction to hear any disputes.
© 2023 Dapper
[Privacy policy](https://www.dapper.agency/privacy-policy) [Terms and conditions](https://www.dapper.agency/general-terms-and-conditions)
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## Growth Scan Audit
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# Growth Scan
#### Discover why your marketing does not measurably contribute to revenue, and how to change it.
Trusted partner in growth for
[Book Scan](https://www.dapper.agency/growth-scan#growth-scan-form)
##### €0,- (Value of €1500,-)
Dapper Website Vid 1 V2.mp4 from Dapper on Vimeo
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## What's included in the audit?
#### Acquisition Channels Audit
In this audit we review the effectiveness of your marketing channels in driving traffic and conversions. This can include channels such as search engine advertising (SEA), search engine optimization (SEO), meta ads, and LinkedIn ads. The audit helps identify areas for improvement and optimization to maximize ROI and achieve business objectives.
#### Nurture Campaign Audit
Here, we evaluate the effectiveness of your lead nurturing efforts. This involves analyzing the various touchpoints and communications used to engage and build relationships with prospects throughout the marketing/ sales cycle. The audit identifies gaps, opportunities for improvement, and ways to optimize the process to increase lead conversion.
#### Website Performance Audit
In the Website Performance Audit, we conduct a comprehensive analysis of your website's technical and functional aspects. We identify areas of improvement that can enhance user experience and optimize conversion rates. The results provide insights on ways to improve website performance, user engagement, and ultimately, business outcomes.
## Growth Scan timeline
What can you expect from this audit?
- In a **45 minute onboarding call**, we ask you a lot of questions about your business and current marketing efforts.
- After, we arrange the **channel and tool access,** for us to be able to analyze the performance of your current marketing machine.
- We take one full week to conduct **research**.
- We present all of our findings in a **60-minute meeting** with you. In this call, we present 5 major funnel improvements
[Book Scan](https://www.dapper.agency/growth-scan#growth-scan-form)
##### €0,- (Value of €1500,-)
## Trusted partner in growth for startups, SME’s, and Fortune 500 brands.
## What our customers say
[Book Scan](https://www.dapper.agency/growth-scan#growth-scan-form)
# Apply for your Growth Scan
#### Contact Tycho
[hello@dapper.agency](mailto:hello@dapper.agency) [010 307 6707](tel:0103076707)
[Stationsplein 45\\
\\
3013 AK Rotterdam](https://goo.gl/maps/AkN8VD9Xw1WoiUJ3A)
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© 2023 Dapper
[Privacy policy](https://www.dapper.agency/privacy-policy) [Terms and conditions](https://www.dapper.agency/general-terms-and-conditions)
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## Heading Styles Overview
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## Dapper Job Openings
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# At Dapper, we grow together
Dapper is a growth marketing agency based in Rotterdam. Founded in 2018, we’re growing into one of Europe’s leading growth agencies. At Dapper, we combine data, strategy, and creativity to achieve online growth for our clients. To do this, we aim to find the best talent in the market.
Trusted partner in growth for
[See openings 3](https://www.dapper.agency/jobs#jobs-current-openings)
What you need to know when you apply at Dapper - told by our founders - YouTube
Dapper - the growth agency
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[What you need to know when you apply at Dapper - told by our founders](https://www.youtube.com/watch?v=rSMSyRHYVcA)
Dapper - the growth agency
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[Watch on YouTube](https://www.youtube.com/watch?v=rSMSyRHYVcA "Watch on YouTube")
## Our core values
At Dapper, we have three values that convey how we work and grow together.
#### Pioneering
We're innovators at heart and lead the way for others to follow.
#### Peak Performance
We're always at the top of our game. When we have a goal in mind, nothing will stand in our way.
#### We don't work, we play
We are crazy about what we do, and our passion shows.
## Perks of working at Dapper
Consult Fortune 500 companies and fast-growing startups
Endless growth, learning and development opportunities, and new ideas are always welcome
Fuel up with complimentary breakfast and lunch
Traveling to the office? We’ve got you(r costs) covered
We will provide you with a Macbook, and the necessary accessories
Competitive salary, pension, and benefits package
Complimentary annual Dapper work vacation with the team
A desk at our office within walking distance of Rotterdam Central station
Sweat it out at the gym with a gym & wellness facility membership
Team activities throughout the year
You’re welcomed into a positive work environment where freedom, teamwork, and respect are key
## Work with the best
[**Videographer Intern**](https://www.dapper.agency/jobs/videographer-intern)
[**Senior Content Strategist**](https://www.dapper.agency/jobs/senior-content-strategist)
[**B2B Marketer**](https://www.dapper.agency/jobs/b2b-marketer)
## Dapper Marketing Bureau
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##### Growth Hacking
# \#1 Online Marketing Bureau van Nederland
Of je nu een nieuw product of dienst lanceert, een nieuwe markt betreedt óf nieuwe klanten wilt binnenhalen: Jij wilt weten hoe je zo snel en effectief mogelijk kunt groeien. We hebben meer dan 300 bedrijven zoals dat van jou geholpen.
[Talk to us\\
](https://www.dapper.agency/contact)
## Jouw partner in digitale groei, van strategie tot executie
**Wij bouwen funnels die converteren door te testen wat werkt.**
We geloven in een holistische groei aanpak. We bieden alles in-house aan wat onze klanten nodig hebben om digitaal te groeien. We zetten een duidelijke marketing strategie op, waarna onze online marketing specialisten je ook helpen met de uitvoering hiervan.
We hebben ervaring en expertise in een breed scala aan sectoren. Dit helpt ons bij het ontwikkelen en uitvoeren van op maat gemaakte strategieën. We hebben een specialisme ontwikkeld in eCommerce, SaaS en B2B.
## Jouw eigen team van Online Marketeers
Een Online Marketing Team van Dapper is precies wat je nodig hebt als:
\- Je directe toegang wilt tot de beste experts op het gebied van Online Advertising, SEO, CRO, Automatisering & meer.
\- Je wilt werken met een bewezen growth marketing methode met snelle experimenten en full funnel marketing.
\- Je wilt weten welke kanalen, berichtgeving, hulpmiddelen en technieken jouw bedrijf zullen laten groeien.
\- Je voelt dat de wereld van digitale marketing snel evolueert en je niet wilt achterblijven.
\- Je vertrouwt erop dat een data gedreven marketingaanpak de juiste weg is.
Het landschap van digitale marketing verandert met het uur. Dagelijks verschijnen er nieuwe kanalen en tactieken om je publiek te laten groeien. Als er een miljoen mogelijke routes zijn, hoe kies je dan de meest effectieve?
De enige manier om dit te bepalen is door te testen. Dankzij datagedreven marketing kunnen we de effectiviteit van alles wat we doen bijhouden. Daarom test Dapper kanalen, visuals, teksten, landingspagina's, doelsegmenten en nog veel meer. Het is onze missie om jouw optimale route naar groei te vinden.
## Growth marketing vereist een breed scala aan skills
Van strategie tot ontwerp, van data-analyse tot copywriting, we zijn er om je met alles te helpen. Wanneer je een Growth Team bij Dapper inhuurt, krijg je direct toegang tot **je eigen multidisciplinaire growth team.** We hebben alle benodigde vaardigheden in huis om ervoor te zorgen dat we jouw specifieke route naar groei kunnen vinden en realiseren.
## Experts in Online Groei
Het team bij Dapper team bestaat uit ervaren marketeers; van strategisten tot designers, copywriters tot campagne specialisten. Met ervaring in een breed scala aan sectoren helpen wij jou in no-time een marketing machine opzetten die jou klanten oplevert.
##### Growth onderzoek & strategie
##### Social media advertising
##### Search engine optimization (SEO)
##### Search engine advertising (SEA)
##### Display advertising
##### Video marketing
##### Design en copywriting
##### Conversion rate optimization
##### Email marketing
##### Automation
## Resultaten waar we trots op zijn
[Channext](https://www.dapper.agency/marketing-bureau#ultimaker)
[Logitech](https://www.dapper.agency/marketing-bureau#xebia-academy)
[Sustainable Capital Group](https://www.dapper.agency/marketing-bureau#channext)
[\\
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**20+** \\
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Experiments\\
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**350+** \\
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Leads\\
\\
](https://www.dapper.agency/cases/channext)
[\\
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**80%** \\
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Decrease in CPL\\
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**700+** \\
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Leads\\
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](https://www.dapper.agency/cases/logitech)
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**178%** \\
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Increase in total deal value for SFA service\\
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**3x** \\
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Organic traffic driven by blogs\\
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](https://www.dapper.agency/cases/sustainable-capital-group)
#### Dapper helped us to generate over 5.000 leads in more than 20 different countries over the course of one year.
Ultimaker
#### We've worked with a lot of different agencies, but I know no better agency in growth marketing than Dapper
##### Hennie Jansen
Channext
#### Dapper their clearness in communication and processes is impressive. The quality of the campaigns, copy, and assets they create is high. They move fast, and they make clear decisions.
Logitech
#### Dapper has a strong and ambitious team that knows how to growth hack your business.
##### Maurits Grosfeld
House.nl
#### Dapper has a strong and ambitious team that knows how to growth hack your business.We found a very good ROI with Dapper. Having worked with multiple different agencies, I would recommend only Dapper.
Reworc
#### I would recommend working with Dapper for anyone who is looking to efficiently explore new channels or optimize the channels that they currently have.
Lizard Global
#### I can always depend on Dapper, they are supportive and think along with me throughout the entire funnel. Providing us with very useful input and clear reports on the advertising results.
Bearleaders
#### The quality of Dapper is really good. One freelancer marketeer is cheaper but by working with Dapper you have a lot more resources.
Ultimaker
#### We gained hundreds of new email addresses, demo requests, and a significant rise in website visitors.
Reworc
[**Hoe ziet jouw eigen Online Marketing Team er uit?**](https://www.dapper.agency/services/growth-team)
## Privacy Policy Overview
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# Privacy policy
Dapper Rhinos B.V operates the dapper.agency website, which provides the service.
This page is used to inform website visitors regarding our policies with the collection, use, and disclosure of Personal Information if anyone decided to use our Service, the dapper.agency website.
If you choose to use our Service, then you agree to the collection and use of information in relation with this policy. The Personal Information that we collect are used for providing and improving the Service. We will not use or share your information with anyone except as described in this Privacy Policy. Our Privacy Policy was created with the help of the Privacy Policy Template and the Privacy Policy Generator.
The terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, which is accessible at dapper.agency, unless otherwise defined in this Privacy Policy.
#### Information Collection and Use
For a better experience while using our Service, we may require you to provide us with certain personally identifiable information, including but not limited to your name, phone number, and postal address. The information that we collect will be used to contact or identify you.
#### Log Data
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[](https://www.instagram.com/dapperthegrowthagency/)[](https://www.tiktok.com/@dapperagency)[](https://www.linkedin.com/company/dapperthegrowthagency/)[](https://www.facebook.com/DapperTheGrowthAgency)[](https://www.youtube.com/channel/UCpoIagEi-eJf2eTSj1Jaoew)
## Demand Generation Agency
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##### Demand Generation
# The \#1 Demand Generation Agency in the Netherlands
You want to grow your pipeline. But, your current marketing activities have not gotten you the results you hoped for. Our team will help you set up and run the demand generation machine you need to generate inbound leads and grow your pipeline.
[Talk to us\\
](https://www.dapper.agency/contact)
## Your current lead generation activities are failing you
You’ve never gotten measurable ROI on your digital marketing campaigns. A lot of campaigns you ran were around eBooks and whitepapers. Your KPIs were centred around Marketing Qualified Leads. The big problem? The leads were rarely ever interested in buying your product or service, and Sales rarely converted the MQLs to revenue.
Sounds familiar? Don’t worry, you’re not the only one. Up until recently, B2B marketing evolved around ‘pushing people through the funnel’ and trying to get people to convert when they are not ready to do so. This resulted in a waste of time for both the Marketing and Sales departments since useless leads are generated that are not ready to convert.
## B2B marketing is all about education and timing
Most of your prospects are currently not looking for your product or service. This group of people needs education and nurturing. So that when the need arises for your offer, they understand the problem that you solve, and you are on top of mind in your category.
[Demand Generation](https://www.dapper.agency/blog/demand-generation-for-b2b-businesses-a-practical-guide) is a marketing approach where you create interest and demand for the product or service you sell. You define your audience and serve your prospects content that helps them understand that 1) they have a problem to be solved and 2) you are the one to solve that problem! The goal is to create inbound leads: prospects who come to you with a request for a demo or proposal.
On the other hand, about 3% of your prospects are actually looking for your product or service, right now. The marketing activities here evolve around Demand Capture: being there where your prospects search for your product or service, and persuading them to get in touch with you.
The landscape of digital marketing changes by the hour. New channels and tactics to grow your audience appear daily. When there are a million possible routes to take, how do you choose the most effective one?
The only way to determine this is by testing. Data-driven marketing allows us to track the effectiveness of everything we do. That’s why Dapper tests channels, visuals, copy, landing pages, target segments, and much more. It’s our mission to find your optimal route to growth.
## You don’t have the right Demand Generation experts on your team
Don't worry, we've got you covered. You know that Demand Generation as methodology would work for your growth. But, you don’t have the team to define and execute a strategy.
That’s where Dapper comes in. We create [the](https://www.dapper.agency/services/growth-team) [team](https://www.dapper.agency/services/growth-team) you need to set up your Demand Generation machine. From copywriters to designers and paid advertising experts, we complement your team where you miss expertise. Every marketer on our team is a seaned Demand Generation specialist with each their own specialism.
Instead of hiring one generalist or five specialists, hire a Demand Generation Team at Dapper. For the same price of one Senior Marketer, you’ll have access to a full-blown Demand Generation Team with all the specialists you need.
## Experts in Demand Generation
Our Demand Generation agency is comprised of experienced B2B Demand Generation marketers; from strategists to designers, copywriters to campaign specialists, and everything in between. With expertise from a wide range of sectors, we can create customized strategies that drive rapid growth for your business.
##### Growth research & strategy
##### Social Media Advertising
##### Search engine optimization (SEO)
##### Search engine advertising (SEA)
##### Display advertising
##### Video marketing
##### Design and copywriting
##### Conversion rate optimization
##### Email marketing
##### Automation
## Results we are proud of
[Channext](https://www.dapper.agency/services/demand-generation#ultimaker)
[Logitech](https://www.dapper.agency/services/demand-generation#xebia-academy)
[Sustainable Capital Group](https://www.dapper.agency/services/demand-generation#channext)
[\\
\\
**20+** \\
\\
Experiments\\
\\
**350+** \\
\\
Leads\\
\\
](https://www.dapper.agency/cases/channext)
[\\
\\
**80%** \\
\\
Decrease in CPL\\
\\
**700+** \\
\\
Leads\\
\\
](https://www.dapper.agency/cases/logitech)
[\\
\\
**178%** \\
\\
Increase in total deal value for SFA service\\
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**3x** \\
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Organic traffic driven by blogs\\
\\
](https://www.dapper.agency/cases/sustainable-capital-group)
#### We've worked with a lot of different agencies, but I know no better agency in growth marketing than Dapper
##### Hennie Jansen
Channext
#### Dapper has a strong and ambitious team that knows how to growth hack your business.
##### Maurits Grosfeld
House.nl
#### Dapper constantly improves results in a proactive and very structured way, this makes the company stand out.
Ultimaker
#### Most impressive is that Dapper has a quick way of implementing things. They’re very kind people who get the best results. Acting effectively and quickly: the things we ask Dapper to do, they do ASAP.
Sophia Mae
#### We found a very good ROI with Dapper. Having worked with multiple different agencies, I would recommend only Dapper.
Reworc
#### I would recommend working with Dapper for anyone who is looking to efficiently explore new channels or optimize the channels that they currently have.
Lizard Global
[**Book a Discovery call**](https://www.dapper.agency/contact)
## Growth Audit Services
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## Learn why your digital marketing doesn’t scale your business — and how to change it
Our Growth Audit is exactly what you need if:
- “Best practices” aren’t producing the results you hoped for.
- Expensive marketing agencies have failed you — and you don’t know why.
- You value data over opinions — especially when it comes to spending your marketing budget.
- You’re curious why your website visitors or leads are not converting.
- Your competitors’ digital marketing efforts seem more successful than yours.
Trusted partner in growth for
[Book a Discovery Call](https://www.dapper.agency/services/growth-audit#) [How we do it](https://www.dapper.agency/services/growth-audit#how-we-do-it)
##### €9360,-
## In just over a month, we’ll take you from ‘what?’ to ‘what next?’
1
##### Evaluating your existing assets
2
##### Tailor-made user research
3
##### Ideation and prioritization
### Book a free Discovery Call
[iframe](https://www.google.com/recaptcha/api2/bframe?hl=en&v=J79K9xgfxwT6Syzx-UyWdD89&k=6Lc9sqQqAAAAAGJXjN8C0ZQvTrvoDVHf5nAvzOA5)
## Growth Marketing Team
## You want to grow, but don't have the in house capabilities and know how
Our Growth Team is exactly what you need if:
- You want direct access to the best experts on the market in Online Advertising, SEO, CRO, Automation & more.
- You want work with a proven growth marketing method involving rapid experimentation and full funnel marketing.
- You want to find out which channels, messaging, tools, and techniques will grow your business.
- You feel that the world of digital marketing is moving fast and you don’t want to stay behind.
- You trust that a data-driven marketing approach is the way to go.
Trusted partner in growth for
[Book a Discovery Call](https://www.dapper.agency/services/growth-team#) [How we do it](https://www.dapper.agency/services/growth-team#how-we-do-it)
##### From €6240,- p/m
This is the default text value for a symbol field
## Find your optimal route to growth, with a team of specialists and the growth marketing method
1
##### Growth Audit & Strategy
2
##### Rapid experimentation with a tailored growth team
3
##### Growth Playbook & Scale
## The proces
## The proces
### Book a free Discovery Call
[iframe](https://www.google.com/recaptcha/api2/bframe?hl=en&v=J79K9xgfxwT6Syzx-UyWdD89&k=6Lc9sqQqAAAAAGJXjN8C0ZQvTrvoDVHf5nAvzOA5)
## B2B Demand Generation Training
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# Become a B2B Marketing expert with the Dapper Demand Gen Training
Most prospects are currently not looking for your offer. And you cannot convert clients that don’t have a need. That is why your prospects need education and nurturing so that when the need arises you are top-of-mind. This B2B Demand Gen training is designed to help you set up a marketing machine that generates demand and leads to sustainable growth.
[Get quote](https://research.typeform.com/to/zKQfF6zi) [Ask your question(s)](https://www.dapper.agency/services/demand-generation-training#)
##### From €990,- p.p.
Trusted partner in growth for
## What exactly is Demand Generation?
[](https://www.dapper.agency/services/demand-generation-training#)
Demand Generation is a marketing approach where you create interest and demand for the product or service you sell. You define your ideal customers and serve them content that helps them understand that;
- They have a problem to be solved
- You are the one to solve that problem!
The goal is to create inbound leads: prospects who come to you with a request for a demo or proposal.
## The training is exclusively focused on B2B
Our Demand Gen training exclusively focuses on the ins and outs of B2B demand generation, ensuring that your company gains specialized insights tailored to the unique complexities of business-to-business interactions.
This means you'll receive strategies that resonate with longer sales cycles, complex decision-making units, and relationship-driven approaches, all geared towards optimising your B2B growth potential.
## We help you move from old school Lead Generation to Demand Generation
You’ve never gotten measurable ROI on your digital marketing campaigns. A lot of campaigns you ran were around eBooks and whitepapers. Your KPIs were centered around Marketing Qualified Leads. The big problem? The leads were rarely ever interested in buying your product or service, and Sales did not convert the MQLs to revenue.
Sounds familiar? Don’t worry, you’re not the only one. Until recently, B2B marketing evolved around ‘pushing people through the funnel’ and trying to get people to convert when they are not ready to do so. This resulted in a waste of time for both the Marketing and Sales departments since useless leads were generated that were not ready to convert.
This training will help you set up a marketing machine that generates high-quality inbound leads!
## Why should you choose to learn with Dapper?
#### Customized Learning Experience
Our workshop is tailored to your company's industry, challenges, and goals. Your team will receive practical insights that directly apply to your unique business landscape.
#### Interactive Learning Dynamics
Our workshop thrives on interactive discussions, practical exercises, and engaging sessions that foster a deep understanding of demand generation strategies.
#### Expert-Led Knowledge Transfer
Benefit from the expertise of a seasoned professional who will guide your team through real-world demand generation scenarios, ensuring practical learning that can be implemented immediately.
## What does the Demand Generation training program look like?
Prepare to enrich your (team's) expertise with knowledge that goes beyond the surface. Our workshop curriculum takes you through it all!
##### Tracking & Self-Reported Attribution
##### Define ICP
##### Collect Data
##### Define SMEs & Distributors
##### Define Core Messaging
##### Define Content Strategy
##### Define Demand Gen Channels
## How it Works
Get a quote via the form below; with no obligations.
We customize the workshop content to fit your company's industry, challenges, and objectives.
Have co-founder & B2B demand generation expert Tycho visit your office or follow the workshop remotely.
Put your newly learned skills immediately into action ensuring long-term knowledge retention.
Experience sustainable growth!
## Pricing
You can follow a Demand Generation Training at Dapper from €990,- onwards. When we organize an in-house workshop with 10+ students, the training price per person will drop. If you have any questions about the pricing, please get in touch with us. You can email us at hello@dapper.agency or call us on the following number: 010 307 6707.
[€990\\
\\
**Individual workshop**\\
\\
- Online workshop with other individuals\\
- Choose one of the set dates to attend\\
- General workshop covering example industries\\
- Access to unique learning materials and practice environment\\
\\
Book now](https://research.typeform.com/to/zKQfF6zi) [From €990 p.p.\\
\\
**Remote company workshop**\\
\\
- Online workshop with other individuals or with your company alone on request\\
- General workshop covering example industries or tailored to your company's industry on request\\
- Access to unique learning materials and practice environment\\
\\
Book now](https://research.typeform.com/to/zKQfF6zi#) [From €10.000\\
\\
**On-site company workshop**\\
\\
- Tycho visits your company to give the workshop\\
- Customized workshop based on your industry and company challenges\\
- Access to unique learning materials and practice environment\\
- Additional interactive exercises\\
\\
Book now](https://research.typeform.com/to/zKQfF6zi)
#### **Are you ready to build a demand generation machine that generates inbound leads, pipeline and revenue?**
Feel free to contact us directly:
hello@dapper.agency
010 307 6707
[Get quote](https://research.typeform.com/to/zKQfF6zi) [Ask your question(s)](https://www.dapper.agency/services/demand-generation-training#)
#### The training allowed me to build my own funnel. It goes deeper than other trainings and sends you home with a lot of practical skills.
##### Dylan de Haas
City in a Box
#### The training was a good mix of theory and practice. At the end we got to set up our own lead generation campaigns on LinkedIn and Google.
##### Boris Luijten
Boron Management
[iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)[iframe](https://td.doubleclick.net/td/rul/653120969?random=1742549989860&cv=11&fst=1742549989860&fmt=3&bg=ffffff&guid=ON&async=1>m=45be53j1v9172841311z8867513770za201zb867508536&gcd=13v3v3v2v5l1&dma=0&tag_exp=102482433~102788824~102803279~102813109&u_w=1280&u_h=720&url=https%3A%2F%2Fwww.dapper.agency%2Fservices%2Fdemand-generation-training&hn=www.googleadservices.com&frm=0&tiba=Demand%20Generation%20Training&did=dMWZhNz&gdid=dMWZhNz&npa=0&us_privacy=1---&pscdl=noapi&auid=1222076650.1742549990&uaa=x86&uab=64&uafvl=Chromium%3B131.0.6778.33%7CNot_A%2520Brand%3B24.0.0.0&uamb=0&uam=&uap=Windows&uapv=10.0&uaw=0&fledge=1&_tu=Cg&data=ads_data_redaction%3Dtrue)
## Weekly Growth Tips
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# Recieve weekly growth tips
Sign up for 'B2B Growtn, made stupid simple' and recieve weekly growth tips in your mailbox!
Your first name \*
Your email \*
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Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
© 2022 Dapper
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## Application Success
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# Successfully applied!
Thank you for applying. We will get in touch shortly.
Questions? [Contact us](https://www.dapper.agency/contact)
## Request Acknowledgment
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# Thank you for your request!
We will get back to you as soon as possible.
## Message Sent Confirmation
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# Message successfully sent!
We will get back to you as soon as possible.
## Weekly Growth Tips
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# Successfully subscribed!
From now on you will receive the best growth
tips in your mailbox every week.
## Weekly B2B Newsletter
This is the default text value for a symbol field
# Sign up for Tycho's weekly mailing
#### Tycho Luijten
##### Co-founder at Dapper - the Growth Agency
What you can expect in B2B Growth, made stupid simple:
- Concrete B2B growth tips
- Personal learnings from Tycho in marketing, sales and business scaling
- News on the most recent developments in Growth Marketing
Your first name \*
Business email \*
[iframe](https://www.google.com/recaptcha/api2/anchor?ar=1&k=6Lc9sqQqAAAAAGJXjN8C0ZQvTrvoDVHf5nAvzOA5&co=aHR0cHM6Ly93d3cuZGFwcGVyLmFnZW5jeTo0NDM.&hl=en&v=J79K9xgfxwT6Syzx-UyWdD89&size=compact&cb=p89nrfg5flwv)
Thank you! Your have subscribed successfully!
Oops! Something went wrong while submitting the form.
© 2023 Dapper
[Privacy policy](https://www.dapper.agency/privacy-policy) [Terms and conditions](https://www.dapper.agency/general-terms-and-conditions)
[](https://www.instagram.com/dapperthegrowthagency/)[](https://www.tiktok.com/@dapperagency)[](https://www.linkedin.com/company/dapperthegrowthagency/)[](https://www.facebook.com/DapperTheGrowthAgency)[](https://www.youtube.com/channel/UCpoIagEi-eJf2eTSj1Jaoew)
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## Powerful Growth Hacks
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## Ten most powerful growth hacks to make you succeed
Looking to take your marketing game to the next level? Our expertly curated recipe book is filled with insider tips and tactics to help you attract more customers and achieve your growth goals.
[Get your copy](https://drive.google.com/uc?export=download&id=1zAQmphhmtaG0QE0XE8AOwzY6xrf3iGlB)
.png)
## Say Goodbye to Struggling to Attract Customers
Are you tired of struggling to attract customers and grow your business? At Dapper, we understand the challenges of standing out in a crowded market. That's why we've created the ultimate guide to growth hacking for marketers - the Dapper Recipe Book.
## Get Insider Insights and Expert Advice
Our recipe book is packed with 10 of our most effective growth hacks for marketing. From social media strategies to content marketing tips, you'll get insider insights and expert advice on how to attract and retain more customers.
## Take your marketing game to the next level
Whether you're a seasoned marketer or just starting out, the Dapper Recipe Book is the ultimate resource for anyone looking to take their marketing game to the next level. And the best part? It's completely free!
## Quick disclaimer
Please note that the growth hacks included in the Dapper Recipe Book are designed to capture demand quickly and may not necessarily lead to sustained long-term growth. While these tactics can be effective in the short term, we recommend complementing them with a demand-generation strategy for optimal results.
### Download your free copy now
Ready to unlock the power of growth hacking and take your marketing strategy to the next level? Click below to download our free Dapper Recipe Book now!
[Get your copy](https://drive.google.com/uc?export=download&id=1zAQmphhmtaG0QE0XE8AOwzY6xrf3iGlB)
## Dapper and Bluebird Success
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# Crafting a Lead-Generating Content Engine: Dapper’s Success Story with Bluebird
Bluebird is a specialised recruitment agency in the Software as a Service (SaaS) sector, founded in 2020. What sets Bluebird apart is its unique approach: all of their consultants have first-hand experience in the roles they recruit for. This means they have former marketers helping their customers hire marketers, sales hire sales and engineers hire engineers. They help SaaS companies with both commercial and technical roles. Operating from offices in Amsterdam and Sydney, Bluebird serves SaaS companies globally, positioning itself as a trusted partner of 300+ SaaS companies.
## Challenge
Before partnering with Dapper, Bluebird had worked with several marketing agencies, none of which yielded satisfactory results. Despite investing in multiple Google Ads campaigns, they struggled to generate leads and were not advised to explore alternative content formats also. With most clients acquired through referrals, there was minimal ROI from marketing efforts. The goal for Dapper was clear: Generate leads for Bluebird's sales team.
#### The goal
Growth Case - Bluebird x Dapper - YouTube
Dapper - the growth agency
64 subscribers
[Growth Case - Bluebird x Dapper](https://www.youtube.com/watch?v=FvSurj8_gNI)
Dapper - the growth agency
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[Watch on](https://www.youtube.com/watch?v=FvSurj8_gNI&embeds_widget_referrer=https%3A%2F%2Fwww.dapper.agency%2F&embeds_referring_euri=https%3A%2F%2Fcdn.embedly.com%2F&embeds_referring_origin=https%3A%2F%2Fcdn.embedly.com)
0:00
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[Watch on YouTube](https://www.youtube.com/watch?v=FvSurj8_gNI "Watch on YouTube")
## Approach
Dapper’s strategy focused on three main areas: Capturing existing demand, boosting brand awareness, and driving demand within the SaaS market.
We restructured Bluebird’s Google Ads campaigns to better capture existing demand. This involved extensive keyword research, A/B testing of ad creatives, and optimising landing pages to increase conversion rates. The revamped campaigns were designed to reach high-intent prospects actively searching for recruitment services in the SaaS industry.
Recognising the potential for thought leadership within Bluebird's team, we developed a content strategy to position them as industry authorities. We onboarded 14 LinkedIn thought leaders from Bluebird and equipped them to post weekly from their LinkedIn accounts. These posts were designed to share valuable insights, industry trends, and expert opinions, effectively positioning Bluebird as a thought leader in the SaaS recruitment space.
The awareness content we produced together, with expert input from Bluebird and content production by Dapper, included thought leader posts, SEO blogs, videos, and carousels. They aimed to funnel prospects towards mid- and bottom-of-the-funnel content like banner ads and testimonials. This comprehensive strategy guided prospects through the buyer's journey, leveraging demand generation methods to drive tangible results for Bluebird.
## Results
By implementing a comprehensive content strategy and leveraging targeted advertising, Bluebird achieved outstanding results that significantly enhanced their marketing performance:
### >4%
Engagement Rate and CTR on LinkedIn Ads
### 66%+
Win rate and 5+ high-quality inbound leads per month
#### “This is the first marketing agency I've worked with where I see results.”
##### Machiel Kunst
Bluebird
## Other results we are really proud of
[\\
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**10+** \\
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Marketing-qualified leads, with potential for large deals\\
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**77%** \\
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Of target audience reached in 10 months\\
\\
](https://www.dapper.agency/cases/ranj)
[\\
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**200%** \\
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Increase in number of inbound sales calls\\
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**53%** \\
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Increase in leads from 2023 to 2024\\
\\
](https://www.dapper.agency/cases/online-payment-platform)
## B2B SaaS Lead Generation
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# Setting up a sustainable funnel for a B2B SaaS solution
Channext is a B2B SaaS product that provides a solution for the channel market. They create a platform for vendors to organize their marketing activities on reseller channels. Within the platform, a dashboard tracks the performance of resellers. This solution stimulates a closer collaboration between the vendor and reseller, generates a greater pipeline, and drives partner revenue growth.
## Challenge
Channext was receiving the majority of its sales through traditional channels. The founders had a very well-established network within the IT market, which had allowed them to grow their client base to a respectable amount solely through their own network.
However, the founders came to realize that for further growth, they would need to tap into a network outside of their own. This is why they wanted to utilize digital marketing to generate leads to approach. But since they hadn’t yet utilized digital channels for lead generation, they struggled to find the optimal way of generating leads online.
#### The goal
## Approach
Given that the software offered by Channext is new to the market, the bottleneck in the funnel was the start of the customer lifecycle. This required us to first educate their potential customers before guiding them further down the funnel. This was achieved by starting an experimentation track to test what would work best in first educating and later generating new leads for Channext.
- LinkedIn ads with numerous lead magnets (e-books, guides, and content planners)
- Building workflows and mail flows in HubSpot to warm up leads that enter the funnel
- Webinar email flows to warm up and follow up with leads after attending
- Experiments with various visuals and advertising copy to find the message that resonates with the audience
- Experiments with different types of webinars to reduce the time spent on marketing efforts
## Results
Our successful experiments allowed us to form a funnel that could be scaled up further. We found that a LinkedIn advertising campaign allowing the target audience to subscribe to a webinar was the most effective in generating leads. Some of the largest tech companies in Europe attended these webinars.
### 350+
Leads
### Sustainable funnel
We developed a sustainable funnel that keeps generating sales qualified leads
### Time saving
We developed a growth strategy that reduces the client’s time spent on marketing efforts
### 20+
Experiments
#### We've worked with a lot of different agencies, but I know no better agency in growth marketing than Dapper.
##### Hennie Jansen
Channext
## Other results we are really proud of
[\\
\\
**10+** \\
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Marketing-qualified leads, with potential for large deals\\
\\
**77%** \\
\\
Of target audience reached in 10 months\\
\\
](https://www.dapper.agency/cases/ranj)
[\\
\\
**200%** \\
\\
Increase in number of inbound sales calls\\
\\
**53%** \\
\\
Increase in leads from 2023 to 2024\\
\\
](https://www.dapper.agency/cases/online-payment-platform)
## Demand Generation Success
This is the default text value for a symbol field
# Successfully applying Demand Generation in the highly conventional process industry
FOCUS-ON is a collaboration between SAMSON and KROHNE. Their goal is to improve factories and make them ready for the future with advanced technology. FOCUS-ON produces smart meter valves, called FOCUS-1, that aim to help factories reach their full potential by simplifying and optimizing their process loop enhancing their reliability and efficiency.
## Challenge
The process industry is a very conventional industry that is slow at adopting new innovative ideas and devices. Additionally, it is sometimes necessary for a plant to partially or completely shut down its operations to replace the traditional setup with the FOCUS-1 device. This results in a lot of resistance from companies to try the FOCUS-1.
#### The goal
## Approach
Since the plant industry is highly conventional and slow to adopt new technologies, Dapper proposed a demand generation strategy. This strategy aims to keep the company visible and top-of-mind with the relevant target audience, ultimately achieving niche fame over the long term.
To achieve this, Dapper created a content calendar for the creation of case studies, blogs, videos, and thought leader posts. Each week, Dapper and FOCUS-ON would create new content which got uploaded organically on LinkedIn and the website. We also used the thought leadership post for paid advertising on LinkedIn to reach a relevant target audience.
On top of this, we planned monthly video shoots with a Subject Matter Expert (SME) to create short thought leader videos which also got posted organically on LinkedIn and pushed through paid channels.
Besides a Demand Generation strategy, we also started with a Demand Capture strategy to capture any demand that was already coming from the market. For this we set up Google ads campaigns with relevant search keywords.
## Results
All the efforts combined, FOCUS-ON has seen the following results:
### 12%
Increase in leads in 6 months time
### 400%
Increase in PDF downloads in 6 months time
### 133%
Increase in organic website traffic
#### I'm very happy that we chose to work with Dapper. Especially because this is how I visualised the next steps and couldn't wish for a better match!
##### George Borst
FOCUS-ON
## Other results we are really proud of
[\\
\\
**10+** \\
\\
Marketing-qualified leads, with potential for large deals\\
\\
**77%** \\
\\
Of target audience reached in 10 months\\
\\
](https://www.dapper.agency/cases/ranj)
[\\
\\
**200%** \\
\\
Increase in number of inbound sales calls\\
\\
**53%** \\
\\
Increase in leads from 2023 to 2024\\
\\
](https://www.dapper.agency/cases/online-payment-platform)
## Logitech CPL Reduction
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# Reducing Logitech's CPL from €300 to €60 on the B2B market
Logitech is mostly known as an international manufacturer of computer peripherals and software for the B2C market. However, the multinational conglomerate is also a frontrunner in the B2B market for video collaboration. From boardrooms to living rooms and from hot desks to huddle spaces - Logitech provides businesses with a complete ecosystem of video conferencing hardware, software, and services. Their people-first approach has led them to be the first choice of IT leaders and the #1 worldwide in video conferencing hardware.
## Challenge
The pandemic has changed the work environment for many people. It seems that the hybrid workplace is becoming the standard in many offices. In those hybrid workplaces, some employees work in the office, while others do this remotely. With Logitech’s solutions, it becomes easier for many companies to set up an effective hybrid workplace. In essence, Logitech’s service allows people and teams to work better together from anywhere without compromising on quality, productivity, or creativity.
As more businesses are implementing a hybrid working strategy, an increase in the hybrid working hard- and software providers can be observed. For Logitech, it is crucial to be top-of-mind for those businesses looking to upgrade their workplace environment. We help Logitech to spread awareness and generate leads for hybrid solutions by creating and launching paid social media campaigns. We aim to acquire both MQLs and SQLs.
#### The goal
## Approach
We started working with Logitech in the summer of 2021 and since then our relationship has only gotten stronger! We are continuously running and launching new campaigns and helping with the improvement of existing ones. Apart from these awareness campaigns, we’re currently working on a full-funnel strategy that helps potential leads engage with Logitech throughout every stage of the marketing funnel. Here are several activities we currently perform for Logitech:
- LinkedIn advertising experiments with lead magnets such as white papers and checklists
- Creation of new blogs to publish on Logitech’s website and share on social media
- Organic boosting experiments on LinkedIn
- Promotion of video animations created by our designer
In addition, we help realize paid social media campaigns for several resellers of Logitech hard- and software.
## Results
The success of the first LinkedIn campaigns led to a long-term collaboration in which we are currently working towards a strategy that covers the entire AAARR funnel.
### 80%
Reduced the average CPL from €300+ to €60
### 700+
Leads gathered in 3 quarters time
### 20+
Targeting and advertising experiments tested on LinkedIn
#### I know exactly what I can expect from the Dapper team. They move fast, deliver good quality, and make clear decisions.
##### Angela Hordijk
Logitech
## Other results we are really proud of
[\\
\\
**10+** \\
\\
Marketing-qualified leads, with potential for large deals\\
\\
**77%** \\
\\
Of target audience reached in 10 months\\
\\
](https://www.dapper.agency/cases/ranj)
[\\
\\
**200%** \\
\\
Increase in number of inbound sales calls\\
\\
**53%** \\
\\
Increase in leads from 2023 to 2024\\
\\
](https://www.dapper.agency/cases/online-payment-platform)
## Payment Platform Success
This is the default text value for a symbol field
# Demand Gen strategy leading to 200% increase in inbound calls
Online Payment Platform revolutionizes payment services by addressing the most significant challenges faced by marketplaces and platforms. Their rich history and deep understanding of the pain points in the market inspired them to establish the company and transform the user experience. Today, their solutions serve hundreds of clients and cater to hundreds of millions users globally, setting the standard for seamless and efficient payment journeys.
## Challenge
Before partnering with Dapper, Online Payment Platform had not engaged in any marketing activities before. Since the company aimed to grow significantly in the upcoming years, they were looking for new ways to grow in clientele. That is why they started looking for a growth agency to help them.
#### The goal
## Approach
Dapper suggested a demand generation and capture strategy and investing resources to let Online Payment Platform become niche famous within their market.
In order to reach this goal, Dapper started creating monthly videos with Subject Matter Experts (SMEs) working at Online Payment Platform. The content is tailored for each region, taking into account the language spoken and the most prominent struggles within that market. Additionally, Dapper guides the SMEs in becoming thought leader in each of these regions by creating organic content on LinkedIn.
Next to demand generation, Dapper optimized the advertising structure across various platforms. For Google ads, these optimizations have led to a consistent influx of leads. On LinkedIn, ads are running containing the created videos, posts written by the SMEs and motion design videos. The best-performing campaigns boast click-through rates exceeding 11%.
## Results
Embracing a demand generation strategy has led to the following results for Online Payment Platform.
### 200%
Increase in number of inbound sales calls (from 2 to 6 per week)
### 53%
Increase in leads from 2023 to 2024
### 11%
CTR on LinkedIn ad campaigns
#### “This is the first marketing agency I've worked with where I see results.”
##### Machiel Kunst
Bluebird
## Other results we are really proud of
[\\
\\
**10+** \\
\\
Marketing-qualified leads, with potential for large deals\\
\\
**77%** \\
\\
Of target audience reached in 10 months\\
\\
](https://www.dapper.agency/cases/ranj)
[\\
\\
**12%** \\
\\
Lead increase in 6 month\\
\\
**400%** \\
\\
Increase in PDF downloads in 6 months\\
\\
](https://www.dapper.agency/cases/focus-on)
## Content Strategy Success
This is the default text value for a symbol field
# How Dapper and &Ranj used Content to Overcome Market Challenges
&Ranj is a pioneer in serious game development, specializing in game-based solutions that drive behavioral change and enhance corporate learning. With over 25 years of experience, they design custom gamified tools for skill development, compliance, and employee engagement.
## Challenge
Due to the premium nature of its personalized games, &Ranj faced challenges positioning its high-ticket products in a market with declining L&D budgets. Their main hurdle was reaching potential clients early—long before demand was formally recognized—while competing against cheaper, less-effective alternatives.
#### The goal
## Approach
Dapper developed a content strategy, focused on demand generation, that positioned &Ranj’s game developers as LinkedIn thought leaders. Through consistent SEO blogs, LinkedIn posts, ads, videos, and whitepapers, we demonstrated the value of serious games as a strategic corporate asset. This approach built long-term awareness, leading to direct inquiries from qualified leads.
## Results
By setting up this demand generation and content generation strategy, &Ranj saw the following results:
### 10+
Marketing-qualified leads, with potential for large deals
### 77%
Of target audience reached in 10 months
### 5%
Engagement rates on LinkedIn, while industry average is less than 1%
#### I know exactly what I can expect from the Dapper team. They move fast, deliver good quality, and make clear decisions.
##### Angela Hordijk
Logitech
## Other results we are really proud of
[\\
\\
**200%** \\
\\
Increase in number of inbound sales calls\\
\\
**53%** \\
\\
Increase in leads from 2023 to 2024\\
\\
](https://www.dapper.agency/cases/online-payment-platform)
[\\
\\
**12%** \\
\\
Lead increase in 6 month\\
\\
**400%** \\
\\
Increase in PDF downloads in 6 months\\
\\
](https://www.dapper.agency/cases/focus-on)
## Successful SEA Campaign
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# 350+ sign-ups through structured SEA strategy
ReviewStudio was founded to empower companies to gather internal and client feedback on projects spanning from video and PDF to HTML, and everything in between. They are driven by the desire to end the frustrations of directors and creators in gathering feedback on creative projects.
## Challenge
ReviewStudio wanted to find a way to generate sign-ups for their platform. They were generating leads through SEA activities but they wanted to improve and scale up their campaigns.
Although ReviewStudio is used by both companies and consumers, we decided to bring focus and target only in the B2B sector to increase the chances that the free-trial sign-ups would convert into paying customers.
We then built and optimized the SEA campaigns with a rapid experimentation strategy.
#### The goal
## Approach
We started with the foundations; we improved the Google Ad account structure and implemented server-side tracking for more accurate success measurement.
After that, we started the first campaigns and segmented across different audiences to make the ads most relevant. We also optimized ad placement through fast experimentation with different formats and structures.
The ads were segmented according to use case and target user, since ReviewStudio can be used to for various file formats (e.g. PDFs, videos, images, etc.). This allowed us to tailor the ads towards higher-value audiences.
Lastly, we set up remarketing campaigns to re-expose non-converting website visitors to ReviewStudio.
## Results
With the structured SEA strategy, we managed to do the following for ReviewStudio.
### 350+
signups in 4 months. This number increased from 30 signups in the previous 4 months.
### $70
Average cost of a free-trial sign-up
### Improved tracing
By implementing server-side tracking & value-based conversions
#### Great to work together with the Dapper team!
##### Marketing Director
ReviewStudio
## Other results we are really proud of
[\\
\\
**10+** \\
\\
Marketing-qualified leads, with potential for large deals\\
\\
**77%** \\
\\
Of target audience reached in 10 months\\
\\
](https://www.dapper.agency/cases/ranj)
[\\
\\
**200%** \\
\\
Increase in number of inbound sales calls\\
\\
**53%** \\
\\
Increase in leads from 2023 to 2024\\
\\
](https://www.dapper.agency/cases/online-payment-platform)
## Sustainable Capital Group
This is the default text value for a symbol field
# 178% Increase in Total Deal Value with Demand Generation Strategy
Sustainable Capital Group is a sustainable finance company for mid-market organizations that assist green financiers, impact investors and organisations in achieving their sustainability and financing objectives. For organisations, they operate in three phases. First, their financial analysts assess whether the plan, project or business is eligible for financing. Then, they determine the most suitable financing possibilities. Thereafter, they realise the necessary financing by matching the organisation to their growing network of green financiers and impact investors. In parallel, their sustainability experts assess whether the organisation complies with European regulations and standards. For impact investors and green financiers, they provide EU Taxonomy-compliant investment opportunities.
## Challenge
SCG faced significant challenges when we began working together. They lacked content and relied solely on existing networks. Our mission was clear: boost their brand exposure and revamp their marketing strategy. After a successful rebranding, they needed to break free from their shell and make waves in their niche.
#### The goal
## Approach
Our approach was multifaceted. First, we transformed their Subject Matter Experts into Thought Leaders on LinkedIn. By guiding them in posting engaging content, we boosted their engagement by an impressive 51%.
Next, we established a blog on their website. Regularly publishing SEO-optimized content not only enhanced their online presence but also resulted in a remarkable threefold increase in organic traffic.
To streamline their prospect journey and capture leads effectively, we designed a conversion rate optimization (CRO) proof landing page, and we launched email outreach campaigns to nurture their ICPs.
## Results
With our multifaceted approach, we reached the following results.
### 178%
Increase in total deal value for SFA service
### 3x
Organic traffic driven by blogs
### 51%
Increase in Engagement on LinkedIn
#### Thanks for all your amazing support - you've helped us make huge jumps forward with our marketing strategy that really amplifies our exposure to clients
##### Alicia Glennon
Sustainable Capital Group
## Other results we are really proud of
[\\
\\
**10+** \\
\\
Marketing-qualified leads, with potential for large deals\\
\\
**77%** \\
\\
Of target audience reached in 10 months\\
\\
](https://www.dapper.agency/cases/ranj)
[\\
\\
**200%** \\
\\
Increase in number of inbound sales calls\\
\\
**53%** \\
\\
Increase in leads from 2023 to 2024\\
\\
](https://www.dapper.agency/cases/online-payment-platform)
## Ultimaker Lead Generation
This is the default text value for a symbol field
# Generating 5000+ leads in 20+ countries
Ultimaker is at the forefront of the 3D printing industry. They create highly advanced 3D printers and 3D printing software for individuals to purchase and operate themselves. Within 10 years, they’ve grown to be market leaders in 3D printers.
## Challenge
The EMEA marketing team approached us with very ambitious goals. They needed to deliver a very high number of leads to the sales team in order to meet annual revenue targets. Their briefing was simple: set up campaigns that generate large numbers of high-quality leads for low prices.
#### The goal
- Immediately sell as many trainings as possible
- Positioning Chris and Robbin as Product Owner Gurus
## Approach
For 12 months, we ran 50+ experiments across LinkedIn, Facebook, Google Search Campaigns, and Youtube in 25+ countries. We immediately scaled any experiments proving successful, in order to reach the ambitious lead generation goals.
- 50+ experiments across LinkedIn, Facebook, Google Search Campaigns, and Youtube
- 300+ ad visuals, copy varieties and lead magnets tested
- Scaled up campaigns in 25%+ countries
## Results
After testing we had a clear concept of which channels and lead magnets resonate with- and convert the audience. This resulating in succesful campaigns in 20+ countries that generated over 5000 leads in 1 year.
### 5000+
Leads generated in 1 year
### Learnings
A clear concept of which channels and lead magnets resonate with- and convert the audience
### Sustainable funnels
Sustainable funnels that can be further scaled
### 20+ countries
Succesful lead generating companies in 20+ countries
#### Dapper helped us to generate over 5.000 leads in more than 20 different countries over the course of one year.
##### Ultimaker
Ultimaker
## Other results we are really proud of
[\\
\\
**10+** \\
\\
Marketing-qualified leads, with potential for large deals\\
\\
**77%** \\
\\
Of target audience reached in 10 months\\
\\
](https://www.dapper.agency/cases/ranj)
[\\
\\
**200%** \\
\\
Increase in number of inbound sales calls\\
\\
**53%** \\
\\
Increase in leads from 2023 to 2024\\
\\
](https://www.dapper.agency/cases/online-payment-platform)
## Xebia Academy Funnel
This is the default text value for a symbol field
# Creating a high performing funnel for a training institute
Xebia Academy is a training institute specialized in IT. They focus on helping IT professionals improve their skills; including software development, agile management, and cyber security. Their target audience is professionals from the top 200 companies in the Netherlands.
## Challenge
Our challenge was clear: to find a way to sell Xebia Academy trainings as efficiently as possible through online channels. They had never successfully utilized online channels, so we would need to ‘test’ our way to an ideal funnel.
A strong collaboration with the sales department would be vital, as the trainings were high value and would require consultative selling towards the end of the funnel.
#### The goal
- Immediately sell as many trainings as possible
- Positioning Chris and Robbin as Product Owner Gurus
## Approach
We ran 20+ experiments across several stages of the funnel, multiple channels and ranging from lead magnets to creative assets. For our first experimentation track, we limited it to 2 successful trainings to find out what works before scaling to more trainings. The growth marketing trajectory included:
- Experiments with advertising on LinkedIn, Facebook, Google
- Lead magnets tests: webinars, mini-trainings, e-books, and more
- Experiments with varying visuals and advertising copy
- Custom-made landing pages to maximize conversion
Throughout the whole process, we maintained close contact with the sales department of Xebia to get feedback on the leads gathered through our experiments. We also educated the sales department about the customer journey up to when they received the leads, to ensure the follow-up went as smoothly as possible.
## Results
Successful experiments allowed us to form a high-performing lead generation funnel. A combination of Google Search Campaigns and LinkedIn lead generation campaigns at the top of the funnel, and an email nurture campaign at the bottom of the funnel proved to be most effective in generating high-quality leads. We scaled this funnel to 10+ trainings of Xebia Academy and continued a long-term collaboration with Xebia Academy to build and expand a sustainable funnel.
### 5000+
Leads generated to date
### €40,-
Average cost per lead
### 10+ trainings
Successful campaigns scaled to 10+ trainings
### Support
We helped Xebia Academy to maintain and optimize the digital funnel independently from us
#### Successful experiments allowed us to form a high-performing lead generation funnel.
##### Xebia
Academy
## Other results we are really proud of
[\\
\\
**10+** \\
\\
Marketing-qualified leads, with potential for large deals\\
\\
**77%** \\
\\
Of target audience reached in 10 months\\
\\
](https://www.dapper.agency/cases/ranj)
[\\
\\
**200%** \\
\\
Increase in number of inbound sales calls\\
\\
**53%** \\
\\
Increase in leads from 2023 to 2024\\
\\
](https://www.dapper.agency/cases/online-payment-platform)
## B2B Marketer Position
This is the default text value for a symbol field
# B2B Marketer
Fulltime
Rotterdam
**Are you our new B2B Marketer?**
Do you know the intricacies of B2B marketing, and do you have a strategic mindset? Are you persistent and driven by a passion for excellence? Are you ready to join a fast-growing marketing agency specializing in B2B clientele?
What you need to know when you apply at Dapper - told by our colleagues - YouTube
Dapper - the growth agency
64 subscribers
[What you need to know when you apply at Dapper - told by our colleagues](https://www.youtube.com/watch?v=eF-s9WrOJ4A)
Dapper - the growth agency
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## You will make a difference
As a B2B Marketer, you will play a crucial role in helping clients achieve success in their B2B marketing efforts, from strategy development to execution. You will be instrumental in building their presence and generating leads in the B2B space. For whom might you do this? Think big and wide; we work with a range of businesses, including promising start-ups and multinationals - such as Microsoft or Logitech.
No, you won't do this alone. You will be part of a dynamic team of motivated marketers dedicated to surpassing expectations and becoming a leading B2B marketing agency in Europe. If you're ready to think big and aspire to greatness, Dapper is the perfect place for you.
## Reasons why this job is for you
- A proven track record in developing and executing B2B marketing strategies.
- Advanced knowledge of B2B marketing channels, including but not limited to email marketing, content marketing, and account-based marketing.
- Analytical prowess and a data-driven approach to decision-making.
- Familiarity with B2B marketing metrics and KPI's.
- Excellent communication skills in English and Dutch (required), with the ability to collaborate effectively across diverse cultures and nationalities.
- Agency experience preferred, but not required.
We would love to welcome you to our team, but not just because of your hard skills. Dapper works as a close-knit team. Having like-minded people work together is important to us; that's why we like to paint a picture of what such a person would look like. And who knows, it might be you!
An innovative thinker who knows that golden opportunities will not be found on the beaten track that is willing to turn passion and drive into action. Who believes that not only working together but also enjoying life together is important. And a rapidly growing company is where they thrive.
## A list of reasons why you might enjoy working with us:
Consult fast-growing startups
Endless growth, learning, and development opportunities, and new ideas are always welcome
Fuel up with complimentary breakfast and lunch
Traveling to the office? We’ve got you(r costs) covered
We will provide you with a Macbook, and the necessary accessories
Competitive salary, pension, and benefits package
Complimentary annual Dapper work vacation with the team
A desk at our office next to Rotterdam Central station
Sweat it out at the gym with a gym & wellness facility membership
Team activities throughout the year
You’re welcomed into a positive work environment where freedom, teamwork, and respect are key
## A list of reasons why you might enjoy working with us:
Fuel up with complimentary breakfast and lunch
Traveling to the office? We’ve got you(r costs) covered
You’re welcomed into a positive work environment where freedom, teamwork, and respect are key
We will provide you with a Macbook, and the necessary accessories
Complimentary annual Dapper work vacation with the team
A desk at our office next to Rotterdam Central station
Sweat it out at the gym with a gym & wellness facility membership
Team activities throughout the year
## A list of reasons why you might enjoy working with us:
Fuel up with complimentary breakfast and lunch
Traveling to the office? We’ve got you(r costs) covered
We will provide you with a Macbook, and the necessary accessories
Competitive salary, pension, and benefits package
Complimentary annual Dapper work vacation with the team
A desk at our office next to Rotterdam Central station
Sweat it out at the gym with a gym & wellness facility membership
Team activities throughout the year
You’re welcomed into a positive work environment where freedom, teamwork, and respect are key
## Perks of working at Dapper
Learn how to consult fast-growing start-ups
Receive training from the leading growth experts
Flexibility to work from home or in the office
Learn to think like a Growth Marketer
Freedom to come up with ideas and execute them
Travel costs covered
Opportunity to grow familiar with various marketing tools
Monthly reimbursement of €500,-
Complimentary Dapper work vacation with the team every year
Central office next to Rotterdam Central Station
Gym and wellness facility membership
Team activities throughout the year
## Perks of working at Dapper
Freedom to bring your creative ideas to life
Hands-on experience working on real projects for startups and Fortune 500 clients
A monthly allowance of €450,-
Central office next to Rotterdam Central Station
Complimentary breakfast and lunch
Covered transportation costs
Opportunity to grow familiar with various marketing tools
Flexibility to work from home or in the office
Access to gym & wellness facilities
## Perks of working at Dapper
Learn how to consult fast-growing start-ups
Receive training from the leading growth experts
Flexibility to work from home or in the office
Learn to think like a Growth Marketer
Freedom to come up with ideas and execute them
Travel costs covered
Opportunity to grow familiar with various marketing tools
Monthly reimbursement of €800,-
Complimentary Dapper work vacation with the team every year
Central office next to Rotterdam Central Station
Gym and wellness facility membership
Team activities throughout the year
## Perks of working at Dapper
Monthly reimbursement of €500,-
Flexibility to work from home or in the office
Freedom to come up with ideas and execute them
Travel costs covered
Complimentary Dapper work vacation with the team every year
Central office next to Rotterdam Central Station
Gym and wellness facility membership
Team activities throughout the year
## Who are we?
Dapper is a fast-growing B2B marketing agency based in Rotterdam. Our mission is to maximize growth for B2B brands that make an impact, using the latest tools and technology, and unparalleled creativity, powered by the best talent out there (you?).
At Dapper, we are crazy (about what we do) and our passion shows. We’re on top of our game and when we have a goal in mind, nothing will stand in our way. We can’t wait to show you how we work together and lift each other up. **At Dapper, we grow together.**
## Ready? Set? Go!
Are you ready and excited to join us after reading this all? If you think we’re the right fit for you please leave your CV or LinkedIn profile here, and we’ll be in touch soon. A letter of motivation is optional. And who knows… See you soon!
## Recruitment process
#### Review
We will discuss your application internally. You will receive an email with the result.
#### Introduction call
Good motivation and skills? We schedule a short introduction interview to get to know each other.
#### Call with two of us
A 60-minute deep-dive into your experiences, skills and a short case.
#### Internal discussion and offer
We discuss your application and offer you a contract if you have the right skills.
## Recruitment process
#### Review
We will discuss your application internally. You will receive an email with the result.
## Recruitment process
#### Review
We will discuss your application internally. You will receive an email with the result.
#### Introduction call
Good motivation and skills? We schedule a short introduction interview to get to know each other.
#### Call with two of us
A 60-minute deep-dive into your experiences, skills and a short case.
#### Internal discussion and offer
We discuss your application and offer you a contract if you have the right skills.
## Recruitment process
#### Review
We will discuss your application internally. You will receive an email with the result.
#### Introduction call
Good motivation and skills? We schedule a short introduction interview to get to know each other.
#### Call with two of us
A 60-minute deep-dive into your experiences, skills and a short case.
#### Internal discussion and offer
We discuss your application and offer you a contract if you have the right skills.
#### Introduction call
Good motivation and skills? We schedule a short introduction interview to get to know each other.
#### Call with two of us
A 60-minute deep-dive into your experiences, skills and a short case.
#### Position-specific case
Good match? Now we are very curious about your skills.
#### Final Interview
We discuss your case and skills in a final 60-minute interview and offer you a contract if there is a match.
## Ready? Set? Go?
Does this sound like the right fit? Leave LinkedIn profile and a link to your portfolio here, and we’ll be in touch soon. And who knows… See you soon!
Your full name \*
Your email \*
LinkedIn URL \*
Portfolio link\*
Where did you hear about us? \*
Motivation
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Oops! Something went wrong while submitting the form.
## Apply now
If this sounds like you, then please get in touch. Then apply immediately. Leave your LinkedIn URL here, and we’ll be in touch soon. A motivation letter is optional.
Your full name \*
Your email \*
LinkedIn URL \*
Where did you hear about us? \*
Motivation
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## HR Internship
This is the default text value for a symbol field
# Page not found
[Go to home](https://www.dapper.agency/)
## Senior Content Strategist Role
This is the default text value for a symbol field
# Senior Content Strategist
Fulltime
Rotterdam
**Do you get excited by all things content strategy? Are you ready to set up content frameworks and revamp SEO for clients of all shapes and sizes? And does working in one of the fastest-growing agencies sound like music to your ears?**
****
We are Dapper. We combine data, strategy, and creativity to drive online growth for our clients. As a team of driven professionals who excel in our field, we want to help businesses excel in theirs. And we’re looking for a Senior Content Strategist in Rotterdam; could that be you?
What you need to know when you apply at Dapper - told by our colleagues - YouTube
Dapper - the growth agency
64 subscribers
[What you need to know when you apply at Dapper - told by our colleagues](https://www.youtube.com/watch?v=eF-s9WrOJ4A)
Dapper - the growth agency
Search
Watch later
Share
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[Watch on YouTube](https://www.youtube.com/watch?v=eF-s9WrOJ4A "Watch on YouTube")
## You will make a difference
As Senior Content Strategist, you will help our clients realize digital growth, from strategy to execution. You will become our in-house content specialist and will help revolutionize our content marketing efforts for start-ups and multinationals.
Looking to join a team of motivated Growth Marketers? Are you keen to go that extra mile to become part of the best Growth Marketing agency in Europe? Then Dapper is the place for you. At Dapper, we grow together.
## Reasons why this job is for you
- 5+ years of experience creating content strategies for clients, ideally B2B clients, and creating tailored content to buyer personas and segments
- Proven track record in creating SEO-optimized content and spotting opportunities for SEO-related improvements
- Experience writing blog articles, web page content, whitepapers, social media content, infographics, etc.
- Outstanding English and Dutch (required) communication skills and interpersonal abilities to cooperate with diverse cultures and nationalities.
We are looking for someone who is exceptionally driven and thrives in a rapidly growing company. At Dapper, we work as a close-knit team. That's why we don't just look at hard skills. Are you…
- An innovative thinker and knows that golden opportunities can never be found on the beaten track
- Believe that it is not only important to just work together, but also to enjoy life together
- In possession of distinctive social skills
- Willing to turn your passion and drive into action
## A list of reasons why you might enjoy working with us:
Consult fast-growing startups
Endless growth, learning, and development opportunities, and new ideas are always welcome
Fuel up with complimentary breakfast and lunch
Traveling to the office? We’ve got you(r costs) covered
We will provide you with a Macbook, and the necessary accessories
Competitive salary, pension, and benefits package
Complimentary annual Dapper work vacation with the team
A desk at our office next to Rotterdam Central station
Sweat it out at the gym with a gym & wellness facility membership
Team activities throughout the year
You’re welcomed into a positive work environment where freedom, teamwork, and respect are key
## A list of reasons why you might enjoy working with us:
Fuel up with complimentary breakfast and lunch
Traveling to the office? We’ve got you(r costs) covered
You’re welcomed into a positive work environment where freedom, teamwork, and respect are key
We will provide you with a Macbook, and the necessary accessories
Complimentary annual Dapper work vacation with the team
A desk at our office next to Rotterdam Central station
Sweat it out at the gym with a gym & wellness facility membership
Team activities throughout the year
## A list of reasons why you might enjoy working with us:
Fuel up with complimentary breakfast and lunch
Traveling to the office? We’ve got you(r costs) covered
We will provide you with a Macbook, and the necessary accessories
Competitive salary, pension, and benefits package
Complimentary annual Dapper work vacation with the team
A desk at our office next to Rotterdam Central station
Sweat it out at the gym with a gym & wellness facility membership
Team activities throughout the year
You’re welcomed into a positive work environment where freedom, teamwork, and respect are key
## Perks of working at Dapper
Learn how to consult fast-growing start-ups
Receive training from the leading growth experts
Flexibility to work from home or in the office
Learn to think like a Growth Marketer
Freedom to come up with ideas and execute them
Travel costs covered
Opportunity to grow familiar with various marketing tools
Monthly reimbursement of €500,-
Complimentary Dapper work vacation with the team every year
Central office next to Rotterdam Central Station
Gym and wellness facility membership
Team activities throughout the year
## Perks of working at Dapper
Freedom to bring your creative ideas to life
Hands-on experience working on real projects for startups and Fortune 500 clients
A monthly allowance of €450,-
Central office next to Rotterdam Central Station
Complimentary breakfast and lunch
Covered transportation costs
Opportunity to grow familiar with various marketing tools
Flexibility to work from home or in the office
Access to gym & wellness facilities
## Perks of working at Dapper
Learn how to consult fast-growing start-ups
Receive training from the leading growth experts
Flexibility to work from home or in the office
Learn to think like a Growth Marketer
Freedom to come up with ideas and execute them
Travel costs covered
Opportunity to grow familiar with various marketing tools
Monthly reimbursement of €800,-
Complimentary Dapper work vacation with the team every year
Central office next to Rotterdam Central Station
Gym and wellness facility membership
Team activities throughout the year
## Perks of working at Dapper
Monthly reimbursement of €500,-
Flexibility to work from home or in the office
Freedom to come up with ideas and execute them
Travel costs covered
Complimentary Dapper work vacation with the team every year
Central office next to Rotterdam Central Station
Gym and wellness facility membership
Team activities throughout the year
## Who are we?
Dapper is a fast-growing B2B marketing agency based in Rotterdam. Our mission is to maximize growth for B2B brands that make an impact, using the latest tools and technology, and unparalleled creativity, powered by the best talent out there (you?).
At Dapper, we are crazy (about what we do) and our passion shows. We’re on top of our game and when we have a goal in mind, nothing will stand in our way. We can’t wait to show you how we work together and lift each other up. **At Dapper, we grow together.**
## Ready? Set? Go!
Are you ready and excited to join us after reading this all? If you think we’re the right fit for you please leave your CV or LinkedIn profile here, and we’ll be in touch soon. A letter of motivation is optional. And who knows… See you soon!
## Recruitment process
#### Review
We will discuss your application internally. You will receive an email with the result.
#### Introduction call
Good motivation and skills? We schedule a short introduction interview to get to know each other.
#### Call with two of us
A 60-minute deep-dive into your experiences, skills and a short case.
#### Internal discussion and offer
We discuss your application and offer you a contract if you have the right skills.
## Recruitment process
#### Review
We will discuss your application internally. You will receive an email with the result.
## Recruitment process
#### Review
We will discuss your application internally. You will receive an email with the result.
#### Introduction call
Good motivation and skills? We schedule a short introduction interview to get to know each other.
#### Call with two of us
A 60-minute deep-dive into your experiences, skills and a short case.
#### Internal discussion and offer
We discuss your application and offer you a contract if you have the right skills.
## Recruitment process
#### Review
We will discuss your application internally. You will receive an email with the result.
#### Introduction call
Good motivation and skills? We schedule a short introduction interview to get to know each other.
#### Call with two of us
A 60-minute deep-dive into your experiences, skills and a short case.
#### Internal discussion and offer
We discuss your application and offer you a contract if you have the right skills.
#### Introduction call
Good motivation and skills? We schedule a short introduction interview to get to know each other.
#### Call with two of us
A 60-minute deep-dive into your experiences, skills and a short case.
#### Position-specific case
Good match? Now we are very curious about your skills.
#### Final Interview
We discuss your case and skills in a final 60-minute interview and offer you a contract if there is a match.
## Ready? Set? Go?
Does this sound like the right fit? Leave LinkedIn profile and a link to your portfolio here, and we’ll be in touch soon. And who knows… See you soon!
Your full name \*
Your email \*
LinkedIn URL \*
Portfolio link\*
Where did you hear about us? \*
Motivation
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## Apply now
If this sounds like you, then please get in touch. Then apply immediately. Leave your LinkedIn URL here, and we’ll be in touch soon. A motivation letter is optional.
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## Videographer Internship Opportunity
This is the default text value for a symbol field
# Videographer Intern
Fulltime
Rotterdam
Are you an enthusiastic and driven videographer? Then we’re looking for you!
Dapper is looking for a **Videographer Intern** to join our young and passionate team. In this role, you’ll work closely with our in-house videographer and growth marketing team to assist with shoots, edit high-quality videos, and contribute to compelling visual storytelling for our clients.
YouTube
## You will make a difference
### **Responsibilities:**
- Assist in planning, setting up, and executing video shoots
- Support with video editing and post-production tasks
- Help create and maintain a cohesive visual identity for both clients and Dapper
- Collaborate with the creative team to develop engaging video concepts
- Handle basic photography tasks when needed
- Ensure all video content aligns with marketing goals and brand guidelines
## Reasons why this job is for you
- Strong skills in videography and video editing
- Experience with Adobe Premiere Pro (or similar editing software)
- Familiarity with camera equipment, lighting, and sound recording
- Ability to work efficiently in a fast-paced environment
- Strong written and verbal communication skills in English
## A list of reasons why you might enjoy working with us:
Consult fast-growing startups
Endless growth, learning, and development opportunities, and new ideas are always welcome
Fuel up with complimentary breakfast and lunch
Traveling to the office? We’ve got you(r costs) covered
We will provide you with a Macbook, and the necessary accessories
Competitive salary, pension, and benefits package
Complimentary annual Dapper work vacation with the team
A desk at our office next to Rotterdam Central station
Sweat it out at the gym with a gym & wellness facility membership
Team activities throughout the year
You’re welcomed into a positive work environment where freedom, teamwork, and respect are key
## A list of reasons why you might enjoy working with us:
Fuel up with complimentary breakfast and lunch
Traveling to the office? We’ve got you(r costs) covered
You’re welcomed into a positive work environment where freedom, teamwork, and respect are key
We will provide you with a Macbook, and the necessary accessories
Complimentary annual Dapper work vacation with the team
A desk at our office next to Rotterdam Central station
Sweat it out at the gym with a gym & wellness facility membership
Team activities throughout the year
## A list of reasons why you might enjoy working with us:
Fuel up with complimentary breakfast and lunch
Traveling to the office? We’ve got you(r costs) covered
We will provide you with a Macbook, and the necessary accessories
Competitive salary, pension, and benefits package
Complimentary annual Dapper work vacation with the team
A desk at our office next to Rotterdam Central station
Sweat it out at the gym with a gym & wellness facility membership
Team activities throughout the year
You’re welcomed into a positive work environment where freedom, teamwork, and respect are key
## Perks of working at Dapper
Learn how to consult fast-growing start-ups
Receive training from the leading growth experts
Flexibility to work from home or in the office
Learn to think like a Growth Marketer
Freedom to come up with ideas and execute them
Travel costs covered
Opportunity to grow familiar with various marketing tools
Monthly reimbursement of €500,-
Complimentary Dapper work vacation with the team every year
Central office next to Rotterdam Central Station
Gym and wellness facility membership
Team activities throughout the year
## Perks of working at Dapper
Freedom to bring your creative ideas to life
Hands-on experience working on real projects for startups and Fortune 500 clients
A monthly allowance of €450,-
Central office next to Rotterdam Central Station
Complimentary breakfast and lunch
Covered transportation costs
Opportunity to grow familiar with various marketing tools
Flexibility to work from home or in the office
Access to gym & wellness facilities
## Perks of working at Dapper
Learn how to consult fast-growing start-ups
Receive training from the leading growth experts
Flexibility to work from home or in the office
Learn to think like a Growth Marketer
Freedom to come up with ideas and execute them
Travel costs covered
Opportunity to grow familiar with various marketing tools
Monthly reimbursement of €800,-
Complimentary Dapper work vacation with the team every year
Central office next to Rotterdam Central Station
Gym and wellness facility membership
Team activities throughout the year
## Perks of working at Dapper
Monthly reimbursement of €500,-
Flexibility to work from home or in the office
Freedom to come up with ideas and execute them
Travel costs covered
Complimentary Dapper work vacation with the team every year
Central office next to Rotterdam Central Station
Gym and wellness facility membership
Team activities throughout the year
## Who are we?
Dapper is a fast-growing B2B marketing agency based in Rotterdam. Our mission is to maximize growth for B2B brands that make an impact, using the latest tools and technology, and unparalleled creativity, powered by the best talent out there (you?).
At Dapper, we are crazy (about what we do) and our passion shows. We’re on top of our game and when we have a goal in mind, nothing will stand in our way. We can’t wait to show you how we work together and lift each other up. **At Dapper, we grow together.**
## Ready? Set? Go!
Are you ready and excited to join us after reading this all? If you think we’re the right fit for you please leave your CV or LinkedIn profile here, and we’ll be in touch soon. A letter of motivation is optional. And who knows… See you soon!
## Recruitment process
#### Review
We will discuss your application internally. You will receive an email with the result.
#### Introduction call
Good motivation and skills? We schedule a short introduction interview to get to know each other.
#### Call with two of us
A 60-minute deep-dive into your experiences, skills and a short case.
#### Internal discussion and offer
We discuss your application and offer you a contract if you have the right skills.
## Recruitment process
#### Review
We will discuss your application internally. You will receive an email with the result.
## Recruitment process
#### Review
We will discuss your application internally. You will receive an email with the result.
#### Introduction call
Good motivation and skills? We schedule a short introduction interview to get to know each other.
#### Call with two of us
A 60-minute deep-dive into your experiences, skills and a short case.
#### Internal discussion and offer
We discuss your application and offer you a contract if you have the right skills.
## Recruitment process
#### Review
We will discuss your application internally. You will receive an email with the result.
#### Introduction call
Good motivation and skills? We schedule a short introduction interview to get to know each other.
#### Call with two of us
A 60-minute deep-dive into your experiences, skills and a short case.
#### Internal discussion and offer
We discuss your application and offer you a contract if you have the right skills.
#### Introduction call
Good motivation and skills? We schedule a short introduction interview to get to know each other.
#### Call with two of us
A 60-minute deep-dive into your experiences, skills and a short case.
#### Position-specific case
Good match? Now we are very curious about your skills.
#### Final Interview
We discuss your case and skills in a final 60-minute interview and offer you a contract if there is a match.
## Ready? Set? Go?
Does this sound like the right fit? Leave LinkedIn profile and a link to your portfolio here, and we’ll be in touch soon. And who knows… See you soon!
Your full name \*
Your email \*
LinkedIn URL \*
Portfolio link\*
Where did you hear about us? \*
Motivation
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Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
## Apply now
If this sounds like you, then please get in touch. Then apply immediately. Leave your LinkedIn URL here, and we’ll be in touch soon. A motivation letter is optional.
Your full name \*
Your email \*
LinkedIn URL \*
Where did you hear about us? \*
Motivation
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## B2B Growth Hacking Success
This is the default text value for a symbol field
##### Growth Hacking
##### B2B Marketing
# 5 B2B Growth Hacking Success Stories to Learn From
Written by
[Leon](https://www.dapper.agency/author/leon-stockmar)
10
minute read
May 9, 2023
#### In this article:
[Successful Growth Hacking Examples in B2B Marketing](https://www.dapper.agency/blog/5-b2b-growth-hacking-success-stories-to-learn-from#successful-growth-hacking-examples-in-b2b-marketing)
[Dropbox - Leveraging Referrals](https://www.dapper.agency/blog/5-b2b-growth-hacking-success-stories-to-learn-from#dropbox-leveraging-referrals)
[Why was this B2B growth marketing strategy so successful?](https://www.dapper.agency/blog/5-b2b-growth-hacking-success-stories-to-learn-from#why-was-this-b2b-growth-marketing-strategy-so-successful-5)
[What can we learn from Dropbox’s successful growth marketing strategy?](https://www.dapper.agency/blog/5-b2b-growth-hacking-success-stories-to-learn-from#what-can-we-learn-from-dropboxs-successful-growth-marketing-strategy)
[HubSpot - Offering Free Tools](https://www.dapper.agency/blog/5-b2b-growth-hacking-success-stories-to-learn-from#hubspot-offering-free-tools)
[Why was this B2B growth marketing strategy so successful?](https://www.dapper.agency/blog/5-b2b-growth-hacking-success-stories-to-learn-from#why-was-this-b2b-growth-marketing-strategy-so-successful-4)
[What can we learn from HubSpot’s successful growth marketing strategy?](https://www.dapper.agency/blog/5-b2b-growth-hacking-success-stories-to-learn-from#what-can-we-learn-from-hubspots-successful-growth-marketing-strategy)
[Slack - Leveraging the Endowment Effect](https://www.dapper.agency/blog/5-b2b-growth-hacking-success-stories-to-learn-from#slack-leveraging-the-endowment-effect)
[Why was this B2B growth marketing strategy so successful?](https://www.dapper.agency/blog/5-b2b-growth-hacking-success-stories-to-learn-from#why-was-this-b2b-growth-marketing-strategy-so-successful-3)
[What can we learn from Slack’s successful growth marketing strategy?](https://www.dapper.agency/blog/5-b2b-growth-hacking-success-stories-to-learn-from#what-can-we-learn-from-slacks-successful-growth-marketing-strategy)
[LinkedIn - Creating Viral Loops](https://www.dapper.agency/blog/5-b2b-growth-hacking-success-stories-to-learn-from#linkedin-creating-viral-loops)
[Why was this B2B growth marketing strategy so successful?](https://www.dapper.agency/blog/5-b2b-growth-hacking-success-stories-to-learn-from#why-was-this-b2b-growth-marketing-strategy-so-successful-2)
[What can we learn from LinkedIn’s successful growth marketing strategy?](https://www.dapper.agency/blog/5-b2b-growth-hacking-success-stories-to-learn-from#what-can-we-learn-from-linkedins-successful-growth-marketing-strategy)
[Intercom - Addressing Specific Pain Points](https://www.dapper.agency/blog/5-b2b-growth-hacking-success-stories-to-learn-from#intercom-addressing-specific-pain-points)
[Why was this B2B growth marketing strategy so successful?](https://www.dapper.agency/blog/5-b2b-growth-hacking-success-stories-to-learn-from#why-was-this-b2b-growth-marketing-strategy-so-successful)
[What can we learn from Intercom’s successful growth marketing strategy?](https://www.dapper.agency/blog/5-b2b-growth-hacking-success-stories-to-learn-from#what-can-we-learn-from-intercoms-successful-growth-marketing-strategy)
[How can I create a successful B2B marketing strategy myself?](https://www.dapper.agency/blog/5-b2b-growth-hacking-success-stories-to-learn-from#how-can-i-create-a-successful-b2b-marketing-strategy-myself)
[Remember](https://www.dapper.agency/blog/5-b2b-growth-hacking-success-stories-to-learn-from#remember)
If you’re familiar with marketing, you might have heard of growth hacking in B2C marketing contexts. So perhaps you thought there is a typo in this blog post's title.
However, as proven time and time again, growth hacking can be just as effective in B2B marketing. The data-driven and iterative approach focuses on finding the most effective and efficient ways to drive growth. By constantly testing and refining their marketing strategies, B2B companies can optimize their approach. Driving sustained growth over time, leveraging principles such as social proof, incentivization, and network effects to build brand awareness.
### Successful Growth Hacking Examples in B2B Marketing
In today's competitive market, B2B companies need to stay ahead of the curve with their marketing strategies. Growth hacking is an innovative approach to marketing that focuses on experimentation. Leveraging resulting data to identify the most effective ways to drive growth. In this blog post, we will explore **five successful B2B growth hacking examples** that showcase the power of this approach.
## **Dropbox - Leveraging Referrals**
A network created through referrals
Dropbox is a file-hosting service that has become a household name in the tech industry. In just 15 months over 4 million users signed up. So, how did they accomplish this?
Their growth hacking strategy was to leverage referrals to drive growth. Dropbox offered users additional storage space in exchange for referring new users to the service. This simple yet effective strategy led to rapid growth.
### Why was this B2B growth marketing strategy so successful?
1. **Reciprocity.** Dropbox created a sense of reciprocity in the minds of users. They did this by exchanging additional storage space for referring new users. Reciprocity means that people are more likely to feel obligated to return the favour by engaging with the brand. This can be done either by a purchase or by sharing it with others.
2. **Social proof.** Dropbox's referral program created a sense of social proof that the service was popular and valuable. Seeing your friends and colleagues using Dropbox, reinforces the belief in the value of the service. This increases the likelihood of using it yourself.
3. **Word-of-mouth.** Referral programs tap into the power of word-of-mouth marketing. It has been shown to be one of the most effective forms of marketing. When people hear about a product or service from someone they trust, they are more likely to try it themselves.
### **What can we learn from Dropbox’s successful growth marketing strategy?**
- Referral marketing can be a powerful tool for B2B companies since:
- People trust their friends and family the most when making decisions about which products to use/try.
- Social proof is a strong psychological phenomenon, able to dictate consumer behavior.
- Offering incentives for referrals can encourage users to spread the word about your product or service.
- Word-of-mouth is an important factor in “going viral” and reaching a broader mass.
## HubSpot - Offering Free Tools
A free gift used as a marketing tool
HubSpot is a leading provider of inbound marketing software. Their growth hacking strategy was to offer a free tool that would attract potential customers and drive traffic to their website. This tool was the Website Grader, users put in their website URL and receive a report on their website's performance. This simple tool was a huge hit and drove massive traffic to the HubSpot website.
### Why was this B2B growth marketing strategy so successful?
1. **Free Tools.** Offering a free tool like the Website Grader is a powerful incentive for consumers to engage with a brand. Research has shown that people are more likely to try a product or service if it is offered for free. Even if there is no monetary value attached to it.
2. **Personalization.** The Website Grader tool provided users with a personalized report on their website's performance. For uses this made it more engaging and valuable. Personalization has been shown to increase engagement and drive consumer behavior in a variety of contexts.
3. **Ease of use.** The Website Grader tool was simple and easy to use, which made it accessible to users of all skill levels. A study into the effects of difficulty on consumer behavior has found that parts of the consumer judgment and decision-making is based on the ease of processing the tool. This means that the Website Grader tools’ ease positively boosted consumers’ perceptions of HubSpot and therefore made it more interesting.
4. **Share-ability.** The Website Grader tool was designed to be easily shareable, which also made it susceptible to social proof. Users could share their reports on social media or email them to others. This helped spread the word about HubSpot's services and made others more likely to try it.
### **What can we learn from HubSpot’s successful growth marketing strategy?**
Offering free tools or resources can be an effective way to attract potential customers and drive traffic to your website. This B2B online marketing tactic works well because offering something for free lowers the threshold.
## Slack - Leveraging the Endowment Effect
An extensive network created through a viral loop
Slack's viral loop strategy involved offering a free version of its messaging software that had limited features. Users could then invite their colleagues to join the platform, and once a certain number of users signed up, the full version of the software was unlocked.
### Why was this B2B growth marketing strategy so successful?
1. **Social proof.** By inviting colleagues to join the platform, users were able to demonstrate to their peers that they were using a popular and effective tool. This created social proof and made others more likely to join.
2. **Reciprocity.** The limited version of the software that Slack offered for free created a sense of reciprocity in users. They felt that because Slack had provided them with something of value for free, they should invite others to join in return.
3. **Network effects.** As more users joined the platform, the value of the software increased. This created network effects, where the more users there were, the more valuable the platform became, and the more likely it was that new users would join.
4. **Endowment Effect.** The endowment effect entails that people are more likely to put effort (e.g., time, money, etc.) into a product when they are able to test/use a free version of it, even if the version is limited. Users grow accustomed to the features/platform/product and are therefore more motivated to put effort into upgrading/keeping it, which in this case was by referring friends and family to the product in order to get the full version.
### **What can we learn from Slack’s successful growth marketing strategy?**
The combination of social proof, the endowment effect, and reciprocity can be used in order to create network effects.
## LinkedIn - Creating Viral Loops
A viral loop created through interactions on social media
LinkedIn is the largest professional networking platform in the world. Similar to Slack, LinkedIn’s growth hacking strategy was to create a viral loop that would encourage users to invite their colleagues and connections to join the platform. In this case the viral loop is a B2B online marketing strategy where existing users refer new users to the platform, who then go on to refer more new users. This goes on, creating a self-sustaining growth loop.
LinkedIn made it easy for users to import their email contacts and send invites to join the platform. This B2B growth marketing strategy led to rapid growth for the company, with over 900 million members as of 2023.
### Why was this B2B growth marketing strategy so successful?
1. **Network effects.** The value of a social networking platform like LinkedIn is in its user base. As more people join the platform, it becomes more valuable for everyone involved. By making it easy for users to invite their colleagues and connections, LinkedIn was able to tap into the power of network effects and quickly grow its user base.
2. **Social influence.** People are more likely to trust a recommendation from someone they know or respect. By encouraging users to invite their colleagues and connections to join the platform, LinkedIn was leveraging the power of social influence. Users were more likely to join the platform if they received an invitation from someone they knew and trusted.
3. **Reciprocity.** The act of inviting someone to join LinkedIn creates a sense of indebtedness or reciprocity. When someone invites you to join a platform, you may feel obligated to reciprocate by accepting their invitation or inviting them to join a platform that you use. This creates a positive feedback loop (viral loop) where more and more people are joining the platform.
### **What can we learn from LinkedIn’s successful growth marketing strategy?**
- Creating a [viral loop](https://growwithward.com/growth-loop-framework/) can be an effective way to drive growth.
- Making it easy for users to invite their colleagues and connections can help spread the word about your product or service.
## Intercom - Addressing Specific Pain Points
A growth arrow representing positive collaboration
Intercom's B2B marketing strategy framework was built to create highly targeted content that addressed specific pain points of its target audience. This increased its perceived relevance to its clients. They then promoted this content through social media and email marketing to attract new customers.
### Why was this B2B growth marketing strategy so successful?
1. **Addressing Specific Pain Points.** By creating highly targeted content that addresses the specific pain points of their target audience, Intercom is able to attract customers who are actively looking for solutions to their problems. This resonates with customers on an emotional level and increases the likelihood that they will engage with the content and become customers.
2. **Personalization.** Intercom's content is highly personalized and relevant to the needs of its target audience. This personalized approach creates a sense of connection and empathy with customers, which can increase the likelihood that they will become loyal customers.
3. **Social Proof.** Intercom's content is often shared on social media, which provides social proof that its product is valuable and worth considering. This social proof can be a powerful motivator for potential customers to try the product and become customers themselves.
4. **Consistency.** By consistently creating high-quality, targeted content, Intercom is able to build trust and credibility with their target audience. This consistency can lead to increased engagement and customer loyalty over time.
### **What can we learn from Intercom’s successful growth marketing strategy?**
- Addressing specific pain points by creating highly targeted content towards the problem of your (potential) customers can help you reach exactly the target audience that matters the most to you.
- Having a service/product that is shareable via social media can be very lucrative for your company since it can raise the value of your service/product through social proof.
After reading these 5 best marketing strategies for B2B, you are probably wondering:
## **How can I create a successful B2B marketing strategy myself?**
Consider incorporating growth-hacking strategies like the ones discussed above into your marketing plans.
Here is a checklist of some of the best B2B growth marketing strategies (based on psychological principles) from this blog post that you can make use of right now:
- **Make use of the principle of reciprocity** to create a viral loop of people joining and motivating others to join.
- **Make use of social proof and social influence** in order to maximize people’s trust and interest in your business.
- **If possible, use the scarcity principle** to make potential customers more inclined to act on your offer due to its scarce nature.
- **Make use of the endowment effect** by giving your customers a taste of your product so that they will feel more inclined to purchase it later on in order to keep the benefits your product/service provides
- **Make sharing of your business/product/content easy and give incentives for sharing** in order to increase the likelihood of word-of-mouth marketing and to increase the perceived value of your business.
## Remember
A well-executed B2B marketing strategy, coupled with growth hacking, can lead to sustainable growth and long-term success of your business, as proven time and time again by examples like the five discussed in this blog post. By experimenting with different growth hacking tactics/strategies and taking psychological factors into account, you can achieve your growth goals and drive success in your respective industry.
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## Read more
##### Demand Generation for B2B Businesses: A Practical Guide
###### B2B Marketing
###### Demand Generation
##### What is a growth hacking agency?
###### Growth Hacking
##### What is the Niche Famous Framework?
###### B2B Marketing
###### Demand Generation
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## Signs to Hire Marketing Agency
This is the default text value for a symbol field
##### Other
# 9 signs it's time to hire a marketing agency
Written by
[Eleni](https://www.dapper.agency/author/eleni-zakof)
5
minute read
September 27, 2023
#### In this article:
[1\. Marketing is not your expertise](https://www.dapper.agency/blog/9-signs-its-time-to-hire-a-marketing-agency#1-marketing-is-not-your-expertise)
[2\. Your marketing efforts are not paying off](https://www.dapper.agency/blog/9-signs-its-time-to-hire-a-marketing-agency#2-your-marketing-efforts-are-not-paying-off)
[3\. You want to be at the forefront of marketing developments](https://www.dapper.agency/blog/9-signs-its-time-to-hire-a-marketing-agency#3-you-want-to-be-at-the-forefront-of-marketing-developments)
[4\. There’s simply no time left for marketing](https://www.dapper.agency/blog/9-signs-its-time-to-hire-a-marketing-agency#4-theres-simply-no-time-left-for-marketing)
[5\. Your content is not useful or resonating with your audience](https://www.dapper.agency/blog/9-signs-its-time-to-hire-a-marketing-agency#5-your-content-is-not-useful-or-resonating-with-your-audience)
[6\. You are struggling to create a marketing team](https://www.dapper.agency/blog/9-signs-its-time-to-hire-a-marketing-agency#6-you-are-struggling-to-create-a-marketing-team)
[7\. Sales are stagnant or slowing](https://www.dapper.agency/blog/9-signs-its-time-to-hire-a-marketing-agency#7-sales-are-stagnant-or-slowing)
[8\. You are falling behind your competition](https://www.dapper.agency/blog/9-signs-its-time-to-hire-a-marketing-agency#8-you-are-falling-behind-your-competition)
[9\. You are rapidly expanding your business](https://www.dapper.agency/blog/9-signs-its-time-to-hire-a-marketing-agency#9-you-are-rapidly-expanding-your-business)
Whether you’re a one-man team or you already have a marketing team in place, there are plenty of reasons to consider collaborating with a marketing agency. Often, organisations overlook the possibility of getting external advice and help until they are in a position to need it.
What might this look like in practice? You find yourself lacking marketing expertise and frantically searching for additional team members. Or, you lack the time to fully execute the marketing strategy you have outlined. Or you are simply not achieving the objectives you set out for.
Generally, there are many signs that you can be on the lookout for to recognise when it might be time to get an extra helping hand. In this article, we cover 9 signs it might be time to hire a marketing agency. Armed with this knowledge, you can be proactive in your decision-making process. Let’s jump right into it:
## 1\. Marketing is not your expertise
It’s impossible for one person to be an expert in all areas of business. Furthermore, even within marketing, there are so many different areas that it’s very difficult for one person to keep up with it all.
If you have an in-house marketing department, you are already taking steps in the right direction. However, your marketing team may lack expertise in the area you need most. If, for example, your SEO is lacking, you may want to consider hiring SEO marketing specialists to assist you in your marketing efforts. In this scenario, you search for a marketing agency with complementary skills to your own.
## 2\. Your marketing efforts are not paying off
You may have a marketing team with all the skills needed to execute the marketing strategy, however, you are not achieving the results you had hoped for. This may be a sign that a fresh pair of eyes is needed. Working with a marketing agency is an effective way to evaluate your current marketing efforts and marketing goals to identify gaps and opportunities for improvement. Many agencies offer audits of your marketing activities which can help you identify the areas in which you need the most support.
## 3\. You want to be at the forefront of marketing developments
Marketing is a rapidly developing field, with new trends and approaches appearing almost daily. It can become a full-time job trying to keep up with industry developments. The easy solution is to join arms with a marketing agency. Agencies often have access to the latest tools and technologies that allow them to stay one step ahead in the marketing game.
_Tip! Make sure to evaluate the expertise of the agency you are planning on hiring - if you need help doing so check out our_ [_list of questions to ask your marketing agency_](https://www.dapper.agency/blog/growth-hacking-agencies-vs-consultants-which-is-right-for-you) _._
## 4\. There’s simply no time left for marketing
This one mainly targets small business owners who often find themselves wearing many "hats" during the day. If you are rushing to get sales done and ensure your finances are in order, marketing can fall on the back burner.
This may indicate that you need some external help. In such cases, you should not spend additional time trying to recruit and train a marketer. Instead, you should collaborate with a good marketing agency that can jump in immediately and take the burden of marketing off your hands.
## 5\. Your content is not useful or resonating with your audience
If you find yourself spending countless hours carefully crafting marketing content, but you’re not getting the response you hoped for it may be time to re-evaluate. It may be the case that you are not creating the content your target audience wants to see or finds useful. Or your content creation process may be lacking. In such cases, a marketing agency can help you re-evaluate your content strategy and create tailored content suited to the needs and wants of your ideal customer.
## 6\. You are struggling to create a marketing team
You might be lacking the budget to create a full marketing team. Or you may be struggling to find the people with the right experience and culture fit for your organisation. Whichever may be the case, the fast and easy solution to this problem is collaborating with a marketing agency. This guarantees a team of diverse experts who can cover all your marketing needs (and it saves you time and money on training and onboarding costs).
## 7\. Sales are stagnant or slowing
If you were experiencing a growth in sales that now seems to be slowing down (or has stopped) it may be time to take a closer look at your marketing.
Often, when sales momentum slows down it is a moment to ensure that your marketing activities are effectively reaching your target audience and bringing in new business. Marketing is not only about getting your brand out there, instead, the bottom line should be new business.
Therefore, the more people are aware of your brand and what you stand for, the easier it is for them to reach out to you once they require your services.
## 8\. You are falling behind your competition
If you find yourself constantly one step behind your competition, upping your marketing game might help. Often, your competitors are already collaborating with agencies who help them stay ahead in the marketing game. This can make it extra difficult for your business to keep up with. In such cases, an advertising agency can give you the competitive edge you need to outshine your competition.
## 9\. You are rapidly expanding your business
If you find yourself expanding your business, it may be effective to get input from a marketing agency. This can be in the case of entering a new market or expanding into new business areas. When starting something new and unfamiliar, it is always a good idea to get external input. Often, you can find a marketing agency specialised in the area related to your expansion, hence providing you with expert advice.
If you find yourself experiencing one or more of these scenarios, it may be time to consider hiring a marketing agency. And if you are now wondering which marketing agency would be a good choice, we have got you covered with our list of [top 5 growth hacking agencies in Europe!](https://www.dapper.agency/blog/top-5-best-growth-hacking-agencies-in-europe)
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## Read more
##### Mastering Inbound Marketing: Get Leads for Free!
###### B2B Marketing
###### Demand Generation
##### Demand Generation for B2B Businesses: A Practical Guide
###### B2B Marketing
###### Demand Generation
##### What is the Niche Famous Framework?
###### B2B Marketing
###### Demand Generation
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## B2B Demand Generation Guide
This is the default text value for a symbol field
##### B2B Marketing
##### Demand Generation
# Demand Generation for B2B Businesses: A Practical Guide
Written by
[Tycho](https://www.dapper.agency/author/tycho-luijten)
8
minute read
March 22, 2023
#### In this article:
[What is Demand Generation and where does it come from?](https://www.dapper.agency/blog/demand-generation-for-b2b-businesses-a-practical-guide#what-is-demand-generation-and-where-does-it-come-from)
[11 Steps to roll out your own Demand Generation strategy](https://www.dapper.agency/blog/demand-generation-for-b2b-businesses-a-practical-guide#11-steps-to-roll-out-your-own-demand-generation-strategy)
[1\. Implement self-reported attribution](https://www.dapper.agency/blog/demand-generation-for-b2b-businesses-a-practical-guide#1-implement-self-reported-attribution)
[2\. Define your Ideal Customer Profile](https://www.dapper.agency/blog/demand-generation-for-b2b-businesses-a-practical-guide#2-define-your-ideal-customer-profile)
[3\. Define Core Messaging](https://www.dapper.agency/blog/demand-generation-for-b2b-businesses-a-practical-guide#3-define-core-messaging)
[4\. Define Channels](https://www.dapper.agency/blog/demand-generation-for-b2b-businesses-a-practical-guide#4-define-channels)
[Organic channels](https://www.dapper.agency/blog/demand-generation-for-b2b-businesses-a-practical-guide#organic-channels)
[Short-form](https://www.dapper.agency/blog/demand-generation-for-b2b-businesses-a-practical-guide#short-form)
[Long-form](https://www.dapper.agency/blog/demand-generation-for-b2b-businesses-a-practical-guide#long-form)
[Paid channels](https://www.dapper.agency/blog/demand-generation-for-b2b-businesses-a-practical-guide#paid-channels)
[Channels](https://www.dapper.agency/blog/demand-generation-for-b2b-businesses-a-practical-guide#channels)
[5\. Define Creators & Distributors](https://www.dapper.agency/blog/demand-generation-for-b2b-businesses-a-practical-guide#5-define-creators-and-distributors)
[6\. Define milestones and set up processes](https://www.dapper.agency/blog/demand-generation-for-b2b-businesses-a-practical-guide#6-define-milestones-and-set-up-processes)
[Milestones](https://www.dapper.agency/blog/demand-generation-for-b2b-businesses-a-practical-guide#milestones)
[Processes](https://www.dapper.agency/blog/demand-generation-for-b2b-businesses-a-practical-guide#processes)
[7\. Set hypotheses](https://www.dapper.agency/blog/demand-generation-for-b2b-businesses-a-practical-guide#7-set-hypotheses)
[8\. Experimentation](https://www.dapper.agency/blog/demand-generation-for-b2b-businesses-a-practical-guide#8-experimentation)
[9\. Repeatability](https://www.dapper.agency/blog/demand-generation-for-b2b-businesses-a-practical-guide#9-repeatability)
[10\. Scale & integrate Demand Generation Program](https://www.dapper.agency/blog/demand-generation-for-b2b-businesses-a-practical-guide#10-scale-and-integrate-demand-generation-program)
[11\. Working together with a Demand Generation agency](https://www.dapper.agency/blog/demand-generation-for-b2b-businesses-a-practical-guide#11-working-together-with-a-demand-generation-agency)
## What is Demand Generation and where does it come from?
Demand Generation is a marketing approach where you create interest and demand for the product or service you’re trying to sell. You define your audience and serve your prospects content that helps them understand that 1) they have a problem to be solved and 2) you are the one to solve that problem! The ultimate goal is to create inbound leads: prospects who come to you with a request for a demo or proposal.
Some would say Demand Generation is a counter-reaction to the B2B marketing practices of the past decade where B2B marketing was conducted completely differently. Gated content pieces were at the center of these ‘traditional’ B2B marketing practices. Traffic was sent to landing pages where prospects could leave their contact information for a piece of juicy content.
After leaving their contact information, they would soon land in an unwanted email flow meant to ‘nurture the prospect’. Or even worse: they would get contacted by the sales department of the organization trying to convert the prospect to a paying customer.
The moral of the story: B2B marketing used to evolve around ‘pushing people through the funnel’ and trying to get people to convert when they are not ready to do so. This resulted in a waste of time for both the marketing and sales departments since useless leads are generated that are not ready to convert at the moment they are being followed up on.
Demand Generation is a countering approach that focuses on serving content to a narrowly defined target audience in a consistent and frequent manner in order to create demand, trust, and liking. In this way, you’ll be top of mind when the prospect actually starts searching for a solution. Applying this method means the marketing department is responsible for Marketing Qualified Leads, and Sales is responsible for the follow-up of actual inbound Sales Qualified Leads.
## 11 Steps to roll out your own Demand Generation strategy
### 1\. Implement self-reported attribution
The first step when rolling out a Demand Generation strategy is to make sure that you are measuring success properly.
Self reported attribution is widely recognized as the most reliable and effective measurement method within B2B. What does it entail? You simply ask inbound leads how they found you.
In practice, this means that you are going to ask (on your contact or demo request form): how did you find us? Keep in mind that this has to be an open-ended question when you want to motivate your leads to tell the whole story.
To get the most complete answer, you should also ask leads in your sales call to elaborate on their answer by asking:
1. Where did you first see us?
2. When did you decide to contact us?
You will find that there is a huge difference between what self-reported attribution measures and what tools like Hubspot or SalesForce measure. An incoming lead via Google might be attributed by Hubspot to Google Organic, but the lead itself might tell you that they have been seeing your LinkedIn Ads over the past months and decided to look you up on Google and contact you.
So to sum up, before you take any other steps, make sure you measure correctly by implementing self-reported attribution.
### 2\. Define your Ideal Customer Profile
Which customer group experiences the most benefits from your product or service? The chances are high that this is also the customer group that brings in the most revenue.
We’re talking about the 20% of your customers that bring in 80% of your revenue. Don’t be scared to niche down here. Eventually, you want to create a ‘small’ group of people among whom you want to become truly famous.
Considerations when defining your ideal customer profile
### 3\. Define Core Messaging
When you have decided which group of people you want to become ‘famous’ in, it is time to identify what you want to become famous _for._
It is very likely that you’re operating in a competitive market. So, what are you going to communicate in order to stand out from your competition? What is your unique selling-point?
Whatever you put down on paper is going to be the basis of the narrative you will stick to in the upcoming period.
### 4\. Define Channels
In this step, you define the channels on which you will be distributing your content. Depending on the resources you have, both time and money, you can decide whether you want to focus on organic or paid channels, or both.
Do take into account that for _both_ channels, you will have to create content that your Ideal Customer Profile is going to enjoy consuming. Paid advertising is not an easy way out of not having to create super valuable content. Paid advertising only guarantees that your content is served to your prospective customers, not if they react to it.
#### Organic channels
You can focus on short-form content or long-form content. For short-form content, you should focus on channels where the algorithm works in your favor. With this, we mean that when you share something, you need to make sure the algorithm offers you the opportunity to reach many prospective customers outside of your own network.
For both long-form and short-form content, you should choose channels that you know you can set up sustainable processes. Don’t go for a LinkedIn Personal Posting strategy, for instance, when you know you won’t have the time to write content for at least 3 posts per week.
The difference between short and long-form content
##### **Short-form**
- LI Company Page
- LI Personal Pages
- Instagram Reels
- TikTok
- Twitter
##### **Long-form**
- SEO Blog
- Podcasts
- Email marketing
#### Paid channels
Regarding the paid channels, take into account that you will need enough advertising budget to target your Ideal Customer Profile for a longer period of time. If you want to create demand, you don’t want your ICP to see you once or twice, you want them to see you consistently and frequently for a long period of time.
##### **Channels**
- LinkedIn Ads
- Meta Ads
- Google Display / YouTube
- TikTok
- Snapchat
### 5\. Define Creators & Distributors
Demand Generation evolves around serving content to your Ideal Customer Profile. In this step, you define who creates the content and who distributes it.
_Example 1:_ You’re pursuing a LinkedIn Personal Posting strategy. Who will be writing the content that will be posted? And which account(s) will be used to post it on? The account of the Founder, the Sales Manager, or maybe the Marketer?
_Example 2:_ You’re pursuing a LinkedIn Advertising strategy. Who writes the advertising copy and creates the advertising designs/videos? And who will eventually put the campaign in LinkedIn Campaign Manager?
The answer to the first question in the two examples helps you to define the Creator(s) and the second question to define the Distributor.
### 6\. Define milestones and set up processes
If you want to make sure you will be serving your content consistently and frequently, you need to define milestones and processes.
#### **Milestones**
How often will you post? How many blogs will you write and in which period of time? How many different content pieces do you want to advertise each month?
#### **Processes**
When is content created, checked, and put live? And by whom?
### 7\. Set hypotheses
Now you have defined which content you will create and distribute and how you want to do this, it is time to define a hypothesis: what do you believe you can accomplish with your Demand Generation strategy? If you have no goal in mind, then why would you be doing it? And if you have no idea of the potential ROI, then why would you invest the resources in it?
Bottomline: Demand Generation is all about generating high-quality inbound leads. Therefore, it makes sense to set a hypothesis per strategy/channel in terms of inbound leads attributed to that strategy/channel.
**Example:** If you’re planning to launch your own podcast, your hypothesis might be: After 6 months of podcasting and having created 12 podcasts I want to have at least 3 inbound leads mention the podcast as a positive contributor for them getting in touch with us.
### 8\. Experimentation
Everything is set up and ready to go! In this phase, you create and distribute content exactly via the strategy you set up in the previous steps. You should test a channel/strategy by running a campaign for at least 3 months.
You read that correctly, at least 3 months(!). Demand Generation takes time. You don’t create problem awareness, solution awareness, and trust around your brand in a couple of weeks. You need to serve high-quality content for a longer period of time. This takes a large time investment and, in the case you use paid advertising channels, a significant advertising budget.
After the first 3+ months, you will know whether you can accept your hypothesis, or if you must reject it. In other words: did you reach your goals? If yes, great, now you’re ready for the next step!
If not, you will have to fine-tune your strategy to run another round of experiments. In practice, this could mean you need to change your channels or that you need to fine-tune your core messaging.
### 9\. Repeatability
You had some great results in the experimentation phase, that’s great! But you can only be really happy if you know you’re able to reproduce the results. That is what the ‘repeatability’ phase is all about. You now need to prove that you can get the same (or better) results as before using the same resources and strategy. As a rule of thumb, we normally say that you need to prove repeatability in a period of at least 3 months.
### 10\. Scale & integrate Demand Generation Program
After deciding on your strategy, experimentation, and being able to repeat the results we can be confident that we have found something that works. And if something works, you double down on it!
In this phase, you find out how you can integrate and scale your Demand Generation programs to maximize positive results.
## 11\. Working together with a Demand Generation agency
We really hope that the process described above helps you to set up your own Demand Generation strategy. If you find yourself in a position where you don’t have the skills or resources in-house to execute, you might be excited to read we could help you out.
Our agency, Dapper, helps B2B companies set up and execute Demand Generation strategies. We’re the leading Demand Generation Agency in Europe and are happy to think along. Click here if you want to learn more about our [Demand Generation service](http://www.dapper.agency/expertises/growth-marketing-for-demand-generation). Feel free to book a free Demand Generation strategy session by [contacting us](https://www.dapper.agency/contact).
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## Read more
##### 5 B2B Growth Hacking Success Stories to Learn From
###### Growth Hacking
###### B2B Marketing
apps-fileview.texmex_20250313.01_p0llms-full.txtDisplaying llms-full.txt.