How Bedrijfsfitness Nederland scaled their MQL pipeline by 300% with a flexible, content-driven demand generation engine
300% growth
in MQL pipeline
90%
Audience reached
About
Bedrijfsfitness Nederland (BFNL) is one of the largest corporate fitness providers in the Netherlands. Their mission is simple: help employees become healthier, more energetic, and more resilient, through an easy, accessible fitness program for companies and their teams.
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Challenge
The challenge
With a fast-growing B2B client base, BFNL needed a marketing partner that could do more than run campaigns. They were looking for a team that could think strategically, support at scale, and adapt quickly as priorities shifted.
When Hoang, Head of Marketing, joined BFNL, he noticed that previous agencies were too limited in scope.
“I didn’t want a party that only does one trick. I needed an agency that understands multiple facets of marketing, a team that can think broadly and move quickly.”
BFNL needed:
- Consistent, high-quality B2B content production (podcast, social content, repurposing)
- Demand generation support to grow their MQL pipeline
- A partner that feels like an in-house marketing team
Approach
Approach
Dapper became the extension of BFNL’s marketing function. Together, we built a flexible content engine designed to drive thought leadership, consistency, and pipeline growth.
1. A branded podcast as the foundation
BFNL launched a podcast featuring experts, partners, and internal specialists discussing vitality, company culture, and employee engagement.
Dapper handled:
- Research & prep
- Recording & production
- Editing
- Repurposing into short-form content
2. High-volume content repurposing
Each podcast episode is transformed into:
- Clips
- Carousels
- Quote posts
- Written content
- Social snippets for email, website, and internal channels
This created a constant stream of fresh content without requiring extra time from BFNL’s team.
Results
Results
The combination of consistent content, a strong podcast format, and high execution speed resulted in measurable impact.
300% growth
Within the first half year of working together, BFNL already saw a 30% growth year-over-year, and their MQL pipeline even accelerated to 300% year-over-year growth in H2 of the collaboration.
90% Audience reached
Our waterfall strategy warmed a cold audience by sequentially serving ads to our ICP, ultimately allowing us to reach over 90% of our target market.
Minimal management overhead
Hoang barely needs to steer the content operations anymore.“Dapper really feels like an in-house team. I don’t need to manage them. I share the direction, and they run with it.”
High execution speed
Unlike most agencies, Dapper doesn’t let ideas sit. They execute them.“Many teams come with big ideas, but they don’t execute. Dapper does, and that makes all the difference.”
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