Demand Gen Training
Become a B2B Marketing expert with the Dapper Demand Gen Training
Our Demand Gen training is designed to turn you into a B2B Demand Gen expert. We teach you the framework that will help you set up a marketing machine that generates demand and drives revenue.
Trusted partner in growth for:
Demand Gen Training
Become a Demand Gen Expert
B2B marketing is tough. Long sales cycles, complex propositions, niche audiences, and difficult measurement make it challenging. Luckily there is a framework that makes B2B marketing more effective and easier: Demand Generation! In this training, you’ll learn how to become a Demand Generation Expert.
Tracking & Self Reported Attribution
For years, marketers have focused on metrics like clicks, whitepaper downloads, and website visits. But while these numbers can be useful, they don’t tell the full story.
Define ICP
Every business has an Ideal Customer Profile (ICP). But chances are, yours is not well-defined enough - making it tough to create marketing that resonates and converts.
Collect Data
In digital marketing, research might not be the flashiest element, but it's essential for a successful strategy.
Define SMEs and Distributors
Subject Matter Experts (SMEs) are the people in your organization who deeply understand the market, your product, and the challenges of your prospects. Often, these are founders or long-time experts with invaluable insights.
Define Core Messaging
This is the step where you decide what you want to become famous for in your niche. To stand out, you need a few clear categories and topics - each with a strong, consistent point of view. Sticking to these in your messaging helps build recognition and authority. Talking about everything means standing for nothing.
Define Content Strategy
With so many content options - podcasts, short-form videos, blogs, and more - it’s easy to feel overwhelmed. But the key is to map out your capabilities and match them with your goals.
Define Demand Gen Channels
There are countless options - especially when repurposing content across platforms. Will the podcast live only on Spotify, or will you share snippets on LinkedIn? Should the full podcast video also go on YouTube?
Pricing
Start your Demand Generation Training at Dapper
You can follow a Demand Generation Training at Dapper from €990,- onwards. When we organize an in-house workshop with 10+ trainees, the training price per person drops. If you have any questions about the pricing, please get in touch.
€990
Individual workshop
- Online workshop with other individuals
- Choose one of the set dates to attend
- General workshop covering example industries
- Access to unique learning materials and practice environment
From €990 p.p.
Remote company workshop
- Online workshop with other individuals or with your company alone on request
- General workshop covering example industries or tailored to your company's industry on request
- Access to unique learning materials and practice environment
From €10.000
On-site company workshop
- A Demand Gen Expert visits your company to give the workshop
- Customized workshop based on your industry and company challenges
- Access to unique learning materials and practice environment
- Additional interactive exercises
Are you ready to become a Demand Generation Expert?
Feel free to contact us directly:
hello@dapper.agency
+31 10 307 6707
“ Dapper constantly improves results in a proactive and very structured way; this makes the company stand out. ”
