Data & Measurement
We make the invisible visible
Tracking and attribution are among the biggest challenges in B2B marketing today. Untraceable touchpoints in ‘dark social’ and stricter privacy laws make it harder than ever to identify what drives results. Our data & measurement experts ensure every trackable interaction is captured, measured, and visualized - giving you clearer insights for smarter decision-making.
Our services
Your one-stop-shop for B2B Data & Measurement Experts
From CRM Implementation to server side tracking and everything in between.
Dashboarding
Data only drives impact when it’s clear and actionable. We help you identify key metrics, organize data, and visualize clearly so your team knows exactly what to act on.
Server side tracking
Bypass ad blockers and browser restrictions - so you can capture every conversion that matters.
Self Reported Attribution
Asking, ‘How did you find us?’ is the only way to uncover what tracking software can’t. But implementing it can be tough. We help set up the systems you need to gather the qualitative insights that matter.
CRM implementation and optimization
A CRM is only as powerful as its setup. We implement or optimize your CRM to streamline workflows, improve data accuracy, and help your team close more deals - faster
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We understand the complexity of attribution in B2B
Most B2B customer journeys are long, messy, and involve complex buying committees. First- or last-touch attribution won’t give you the full picture. We’ve also seen that when marketers focus only on what software can track (clicks and downloads) they optimize for the wrong KPIs.
The real solution? Combining quantitative and qualitative data to get the clearest possible view of what drives ROI. It’s not a straightforward process. It requires testing, learning, and constant improvement. And that’s exactly what we love doing at Dapper.
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We speak the language of your CFO
Your CFO doesn’t want to hear about CPCs or CPMs—they want to hear about Marketing ROI and CAC Payback. Our experts help you translate marketing impact into metrics that even your CFO understands.
Demand team
A custom Demand Team built for your goals
When you decide to work with Dapper, we’ll build a custom Demand Team that complements your in-house team. Next to data & measurement masterminds, this team consists of experts in other areas:
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FAQ
Frequently Asked Questions answered
What makes tracking and attribution so complex in B2B?
B2B buying journeys are long, non-linear, and involve multiple stakeholders. Many key touchpoints happen in 'dark social' and can't be tracked with traditional tools. That's why we combine qualitative and quantitative data for a more complete view of what drives ROI.
How do you measure marketing success?
We focus on business outcomes: pipeline growth, CAC payback, and marketing ROI. We track both early indicators (like engagement or impressions) and bottom-line impact - using dashboards that align marketing with finance and sales.
Can you help us improve our current tracking setup?
Yes. Whether you're starting from scratch or trying to fix a messy setup, we can help. From server-side tracking and CRM integrations to self-reported attribution and custom dashboards - we make sure your data works for you.
Do you help implement server-side tracking and privacy-safe solutions?
Definitely. We implement server-side tracking to bypass browser restrictions and ad blockers - so you don't miss conversions. We also help you stay compliant with evolving privacy laws while maintaining visibility.
What is Self-Reported Attribution (SRA), and do you use it?
Yes - we recommend it. SRA means asking your inbound leads how they heard about you. It gives you qualitative insights that software can't capture.
Can you set up dashboards for our team or C-suite?
Absolutely. We build dashboards tailored to your team - whether that's marketing, sales, or the executive level. These dashboards highlight the metrics that matter most and make it easy to report progress internally.
Do you help with CRM implementation or optimization?
Yes. A poorly set up CRM can break your funnel and obscure valuable insights. We help you implement or optimize your CRM so it tracks the right data, improves handovers, and supports better decision-making.
What if our data is messy or incomplete?
That's common - and solvable. We'll help you clean, organize, and rebuild your measurement system step by step. You don't need to be "data-ready" to work with us, we'll get you there.
What does a collaboration cost?
We always set-up a Demand Team. The cost of the Demand Team depends completely on what type of experts you want on your team and how fast we want to improve your marketing. You can hire a Demand Team for €6240 per month onwards.
How quickly can we get started?
This depends on the availability of the Dapper team, and more specifically the specialist you need. Usually we can get a Demand Team up and running within a month. Get in touch with the Dapper team to find out more.
