B2B Hardware Agency
Hire an agency that knows how to market your product
We help B2B hardware businesses build and scale marketing engines that generate pipeline.
Clients
30+ Hardware Companies Trusted us to Improve their Marketing ROI
B2B buyers
Marketing that Brings in Clients, Not Just Clicks
B2B buying has changed - buyers now do their own research and reach out when they’re ready to buy. Marketing’s job is to educate and nurture to generate top-of-mindness while effectively capturing in-market buyers. While other agencies optimize for clicks, we optimize for clients.
Expertise
We understand how to convert in-market buyers
SEO
Identify search intent and grow your organic find-ability
SEA
Capture the most high-intent prospects
CRO
Convert visitors into pipeline
Direct Outreach
Reach out at the right moment with the right message
LLM Optimization
Search is shifting to LLMs; be there and where your prospect searches
Build demand
We help you build demand for your Product
Thought leadership
We make your team members famous in your niche.
LinkedIn Advertising
We help you reach the timeline of your ideal client, with the perfect message.
Content Marketing
We set up a content system to create content that drives demand.
Social Media Advertising
Your prospect also scrolls on Instagram and YouTube.
Video content
Your thought leaders or product in action. Motion Design, Creative Productions, Talking Head videos & More.
CRM
Our marketers are in your CRM
Measuring impact in marketing isn’t always easy — which is why many agencies report onvanity metrics. But we believe marketing should drive real business outcomes.
Our north star is pipeline, but when marketing is done right, it drives improvements across the board — reducing CAC, increasing Win Rates, accelerating Deal Velocity, and even increasing Deal Size.
We don’t just optimize campaigns; we optimize outcomes.
Demand team
Your own team of worldClass B2B marketing experts
We build custom teams of world-class B2B marketing experts to complement your in-house capabilities. We work closely with your inhouse marketing team to level up your marketing. All members bring deep expertise, and years of B2B marketing experience. Together we have one goal: To build a high performance marketing engine.
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Leaders
Learn from our thought leaders
Tycho Luijten
Founder of Dapper Agency, Tycho Luijten shares tips and tricks around B2B Marketing and an occasional sketch (you might know him from the Wolf of Wallstreet B2B parody)
Pavel Banhegyi
Pavel is our ultimate expert when it comes to B2B performance marketing. Follow him for B2B performance content!
Álvaro Victori Rosa
Follow Alavaro if you want to learn more about B2B SaaS Growth.
Carol Noordam
Carol is our Head of Content! Follow her for B2B content inspiration, tips and tricks.
Tessa Peterse
Tessa is a Senior Content Marketer at Dapper. Her content will help you I help you create content that actually gets read, watched, and acted on.
Steven van Marle
Demand Manager at Dapper Agency, Steven is on a mission to make B2B Marketing less boring. He's known for his viral videos on LinkedIn.
Linde Hasker
Linde is a Content Marketer at Dapper, with a background in behavioural economics, cognitive psychology. Her content helps you understand why people engage, click, remember, and act.
Kristers Berzins
"Connect with me if you’re looking for concise, actionable information on driving real business outcomes through smarter, data-driven marketing strategies."
FAQ
Frequently Asked Questions
What makes B2B hardware marketing so complex?
You’re selling high-consideration products, often to technical buyers, through long sales cycles. The stakes are high, the buying committees are large, and the value needs to be crystal clear. That’s why your marketing needs to educate, build trust, and create demand - long before someone fills out a form.
How do you help hardware companies grow pipeline?
We combine content and performance marketing to make you top-of-mind in your niche and capture in-market demand. From SEO and CRO to video and direct outreach, we create a system that consistently drives qualified leads and real business opportunities.
Can you help us explain technical products in a clear way?
Absolutely. We specialize in turning complex ideas into compelling, easy-to-understand messaging and visuals. Whether through motion design, thought leadership, or product videos - we make your value impossible to ignore.
Do you work with industrial, manufacturing, and tech hardware brands?
Yes. We’ve helped companies in manufacturing, IoT, logistics, industrial automation, and high-tech hardware. If your product requires explanation, and your buyers do serious research before they purchase, we’re a good fit.
How do you reach technical buyers or engineers?
We build campaigns that combine trusted channels (like Google Search, LinkedIn, and YouTube) with high-value content and precise targeting. We speak their language, focus on use cases, and showcase proof.
What kind of results can I expect?
We’ve helped B2B hardware brands cut CPL by 80%, grow organic traffic by 130%+, and drive hundreds of high-quality leads across markets. See our work with FOCUS-ON, Logitech, and Movella for real-world examples.
Can you support global campaigns?
Yes. We’ve run campaigns in over 20 countries and adapt content, language, and targeting by region. We understand how to scale marketing while staying relevant locally.
Do you work with distributors or only direct-to-customer brands?
Both. Whether you sell directly or through partners, we help you build awareness, generate demand, and support your sales ecosystem - from end-user marketing to channel support.
Do you help with product-focused creative?
Yes. We create product demos, explainer videos, animations, and talking-head content that simplifies complex features and drives action. We can shoot on-site or in our in-house studio.
Can you help track ROI across long sales cycles?
Definitely. We set up tracking systems, dashboards, and attribution models that give you a clear view of what’s working—even when deals take months to close.
What does a collaboration cost?
We always set-up a Demand Team. The cost of the Demand Team depends completely on what type of experts you want on your team and how fast we want to improve your marketing. You can hire a Demand Team for €6240 per month onwards.
How quickly can we get started?
This depends on the availability of the Dapper team, and more specifically the specialist you need. Usually we can get a Demand Team up and running within a month. Get in touch to find out more.