Levellr: Not 10%, but 81% lead growth in Q2
81%
QoQ lead growth
8x Growth target
8 times above the original growth target of 10%
About
Levellr is a UK-based social listing tool that helps game studios turn Discord into a measurable growth engine. It translates real-time player chatter into actionable insight, so marketing and product teams can read sentiment, lift retention, grow fanbases, and prove the ROI of community engagement.
Challenge
The challenge(s)
Levellr came to Dapper with a bold ambition: build a clear, differentiated brand presence in a saturated gaming tech landscape.
Levellr had traction, but not enough repeated exposure among studio marketing decision-makers.
Therefore, their primary challenge was awareness: creating the kind of recognition that gets Levellr on the shortlist and drives long-term sales.
They needed a strategy to:
- Build authority through their internal experts.
- Clarify and explain their product benefits.
- Guarantee message reach to high-value audiences
Approach
The solution
Dapper built a brand-led marketing strategy backed by targeted paid campaigns.
Thought leadership
The Thought Leadership Program is a structured, strategic content engine that turns Levellr’s internal experts into visible authorities across the gaming industry. We went beyond simply posting, ensuring Levellr’s voice was clear, consistent, and present wherever their buyers spend time.
Before we started the writing process, we defined the core messaging and tone of voice for Levellr’s three subject-matter experts. With each SME, we made a custom messaging framework, focusing on their target audience, POV pillars, content formats, and tone of voice.
Every 6 weeks, we interview one of Levellr’s subject-matter experts in turn, rotating across the team.
These sessions help us:
• Gather fresh product updates, real user insights, and the team’s vision for what’s next
• Pull out memorable quotes, stories, and language that sound like Levellr
• Spot new market trends and conversations worth jumping into
We transcribe, structure and synthesise these interviews into content-ready building blocks for new posts.
Based on the SME input, we ghostwrite 2 posts per week per person, with a mix of:
- Interview-based insights
- Timely industry news
- Original POVs anchored in their role and product lens
Besides text-only posts, we created on-brand designs to go with some of the posts.
Further, we added video content to the mix. From podcast snippets to a full-on video shoot!
Motion Graphic series
We created a series of motion-graphic explainers that make Levellr’s core capabilities instantly clear, especially Discord sentiment tracking and community analytics.
Each video ran 30 to 60 seconds and was cut for the LinkedIn feed and the website.
Every release was packaged with a supporting blog and a set of LinkedIn posts to extend reach and reinforce the message.
Performance marketing
To ensure consistent visibility among the ideal customer profile, we launched and optimised paid LinkedIn campaigns targeting:
- Game studio marketing leads
- Community and product teams
- Executives in publishing and live service
Results
Results
81% QoQ lead growth
In Q2, Levellr’s leads grew by 81 percent quarter over quarter, outperforming the original 10 percent growth goal by more than eight times.
Authority built through experts
Three subject-matter experts now act as visible voices in the gaming industry. A steady stream of thought-leadership content strengthens Levellr’s credibility with decision-makers.
Multi-format content engine
Interview-based posts, motion-graphic explainers, and video now form a repeatable content engine. Each format makes Levellr’s complex capabilities instantly clear to its audience.
Consistent reach to decision-makers
Always-on paid LinkedIn campaigns kept Levellr top of mind. Studio marketing leads, community managers, and product teams now see Levellr wherever they spend time.
Ready to build your marketing engine?
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