The pandemic has changed the work environment for many people. It seems that the hybrid workplace is becoming the standard in many offices. In those hybrid workplaces, some employees work in the office, while others do this remotely. With Logitech’s solutions, it becomes easier for many companies to set up an effective hybrid workplace. In essence, Logitech’s service allows people and teams to work better together from anywhere without compromising on quality, productivity, or creativity.

As more businesses are implementing a hybrid working strategy, an increase in the hybrid working hard- and software providers can be observed. For Logitech, it is crucial to be top-of-mind for those businesses looking to upgrade their workplace environment. We help Logitech to spread awareness and generate leads for hybrid solutions by creating and launching paid social media campaigns. We aim to acquire both MQLs and SQLs.

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We started working with Logitech in the summer of 2021 and since then our relationship has only gotten stronger! We are continuously running and launching new campaigns and helping with the improvement of existing ones. Apart from these awareness campaigns, we’re currently working on a full-funnel strategy that helps potential leads engage with Logitech throughout every stage of the marketing funnel. Here are several activities we currently perform for Logitech:

• LinkedIn advertising experiments with lead magnets such as white papers and checklists
• Creation of new blogs to publish on Logitech’s website and share on social media
• Organic boosting experiments on LinkedIn
• Promotion of video animations created by our designer

In addition, we help realize paid social media campaigns for several resellers of Logitech hard- and software.

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