&Ranj is a pioneer in serious game development, specializing in game-based solutions that drive behavioral change and enhance corporate learning. With over 25 years of experience, they design custom gamified tools for skill development, compliance, and employee engagement.
Due to the premium nature of its personalized games, &Ranj faced challenges positioning its high-ticket products in a market with declining L&D budgets. Their main hurdle was reaching potential clients early—long before demand was formally recognized—while competing against cheaper, less-effective alternatives.
Dapper developed a content strategy, focused on demand generation, that positioned &Ranj’s game developers as LinkedIn thought leaders. Through consistent SEO blogs, LinkedIn posts, ads, videos, and whitepapers, we demonstrated the value of serious games as a strategic corporate asset. This approach built long-term awareness, leading to direct inquiries from qualified leads.
By setting up this demand generation and content generation strategy, &Ranj saw the following results:
Marketing-qualified leads, with potential for large deals
Of target audience reached in 10 months
Engagement rates on LinkedIn, while industry average is less than 1%
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