54% increase in pipeline with Demand Generation strategy
+54%
Of inbound pipeline over 7 months
+243%
Of total engagements (clicks, video views, social engagements) on Google Ads and LinkedIn Ads
Challenge
Building a demand generation and capture strategy
The main challenge was to build an effective demand generation and capture engine through value-led content creation and distribution.
Approach
Value-led content generation and distribution
We've introduced a new marketing system that focuses on high-quality content creation in their areas of expertise. Based on the input of their Subject-Matter Experts (more senior employees), we produced demand-gen videos, SEO-friendly blogs, and thought leadership content.
To better distribute this value-driven content, we optimized Storyteq’s LinkedIn advertising strategy and set up a thought leadership program in which SMEs share organic content via their personal LinkedIn accounts. This way, the content effectively reaches their Ideal Customer Profile’s niche.
Lastly, we conducted CRO audits to enhance the effectiveness of their landing pages in driving conversions.
Results
Our efforts brought in these results:
+243%
Of total engagements (clicks, video views, social engagements) on Google Ads and LinkedIn Ads
+227%
Of total engagement rate on Google Ads and LinkedIn Ads
+54%
Of inbound pipeline over 7 months
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