178% Increase in Total Deal Value with Demand Generation Strategy
178%
Increase in total deal value for SFA service
51%
Increase in Engagement on LinkedIn
About
Sustainable Capital Group is a sustainable finance company for mid-market organizations that assist green financiers, impact investors and organisations in achieving their sustainability and financing objectives. For organisations, they operate in three phases. First, their financial analysts assess whether the plan, project or business is eligible for financing. Then, they determine the most suitable financing possibilities. Thereafter, they realise the necessary financing by matching the organisation to their growing network of green financiers and impact investors. In parallel, their sustainability experts assess whether the organisation complies with European regulations and standards. For impact investors and green financiers, they provide EU Taxonomy-compliant investment opportunities.
Challenge
Lack of exposure
SCG faced significant challenges when we began working together. They lacked content and relied solely on existing networks. Our mission was clear: boost their brand exposure and revamp their marketing strategy. After a successful rebranding, they needed to break free from their shell and make waves in their niche.
Approach
Boosting the brand
Our approach was multifaceted. First, we transformed their Subject Matter Experts into Thought Leaders on LinkedIn. By guiding them in posting engaging content, we boosted their engagement by an impressive 51%.
Next, we established a blog on their website. Regularly publishing SEO-optimized content not only enhanced their online presence but also resulted in a remarkable threefold increase in organic traffic.
To streamline their prospect journey and capture leads effectively, we designed a conversion rate optimization (CRO) proof landing page, and we launched email outreach campaigns to nurture their ICPs.
Results
With our multifaceted approach, we reached the following results.
178%
Increase in total deal value for SFA service
3x
Organic traffic driven by blogs
51%
Increase in Engagement on LinkedIn
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