Generating 5000+ leads in 20+ countries for Ultimaker
5000+
Leads generated in 1 year
20+
Succesfull lead generating companies in 20+ countries
About
Ultimaker is at the forefront of the 3D printing industry. They create highly advanced 3D printers and 3D printing software for individuals to purchase and operate themselves. Within 10 years, they’ve grown to be market leaders in 3D printers.
Challenge
Driving high-quality leads to power revenue growth
The EMEA marketing team approached us with very ambitious goals. They needed to deliver a very high number of leads to the sales team in order to meet annual revenue targets. Their briefing was simple: set up campaigns that generate large numbers of high-quality leads for low prices.
Approach
50+ experiments to scale Lead Generation globally
For 12 months, we ran 50+ campaigns across LinkedIn, Facebook, Google Search, and Youtube in 25+ countries. We immediately scaled any experiments proving successful, in order to reach the ambitious lead generation goals.
- 50+ experiments across LinkedIn, Facebook, Google Search Campaigns, and Youtube
- 300+ ad visuals, copy varieties and content pieces tested
- Scaled up campaigns in 25%+ countries
Results
Sustainable funnels delivering global success
After testing we had a clear concept of which channels and copy and creative resonated with the audience. This resulted in succesful campaigns in 20+ countries that generated over 5000 leads in 1 year.
5000+
Leads generated in 1 year
20+
Succesfull lead generating companies in 20+ countries
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