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Generating 5000+ leads in 20+ countries

Ultimaker is at the forefront of the 3D printing industry. They create highly advanced 3D printers and 3D printing software for individuals to purchase and operate themselves. Within 10 years, they’ve grown to be market leaders in 3D printers.

Challenge

The EMEA marketing team approached us with very ambitious goals. They needed to deliver a very high number of leads to the sales team in order to meet annual revenue targets. Their briefing was simple: set up campaigns that generate large numbers of high-quality leads for low prices.

The goal

  • Immediately sell as many trainings as possible
  • Positioning Chris and Robbin as Product Owner Gurus

Approach

For 12 months, we ran 50+ experiments across LinkedIn, Facebook, Google Search Campaigns, and Youtube in 25+ countries. We immediately scaled any experiments proving successful, in order to reach the ambitious lead generation goals.

  • 50+ experiments across LinkedIn, Facebook, Google Search Campaigns, and Youtube
  • 300+ ad visuals, copy varieties and lead magnets tested
  • Scaled up campaigns in 25%+ countries

Results

After testing we had a clear concept of which channels and lead magnets resonate with- and convert the audience. This resulating in succesful campaigns in 20+ countries that generated over 5000 leads in 1 year.

5000+

Leads generated in 1 year

Learnings

A clear concept of which channels and lead magnets resonate with- and convert the audience

Sustainable funnels

Sustainable funnels that can be further scaled

20+ countries

Succesful lead generating companies in 20+ countries

Dapper has a strong and ambitious team that knows how to growth hack your business.

Maurits Grosfeld

House.nl

Other results we
are really proud of