350+ sign-ups through structured SEA strategy
350+
Signups in 4 months. This number increased from 30 signups in the previous 4 months.
$70
Average cost of a free-trial sign-up
About
ReviewStudio was founded to empower companies to gather internal and client feedback on projects spanning from video and PDF to HTML, and everything in between. They are driven by the desire to end the frustrations of directors and creators in gathering feedback on creative projects.
Challenge
Generating sign-ups
ReviewStudio wanted to find a way to generate sign-ups for their platform. They were generating leads through SEA activities but they wanted to improve and scale up their campaigns.
Although ReviewStudio is used by both companies and consumers, we decided to bring focus and target only in the B2B sector to increase the chances that the free-trial sign-ups would convert into paying customers.
We then built and optimized the SEA campaigns with a rapid experimentation strategy.
Approach
Focus on the B2B sector
We started with the foundations; we improved the Google Ad account structure and implemented server-side tracking for more accurate success measurement.
After that, we started the first campaigns and segmented across different audiences to make the ads most relevant. We also optimized ad placement through fast experimentation with different formats and structures.
The ads were segmented according to use case and target user, since ReviewStudio can be used to for various file formats (e.g. PDFs, videos, images, etc.). This allowed us to tailor the ads towards higher-value audiences.
Lastly, we set up remarketing campaigns to re-expose non-converting website visitors to ReviewStudio.
Results
With a structured SEA strategy we managed to do the following for Reviewstudio
350+
Signups in 4 months. This number increased from 30 signups in the previous 4 months.
$70
Average cost of a free-trial sign-up
Improved tracking
By implementing server-side tracking & value-based conversions
Ready to build your marketing engine?
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