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B2B Marketing event

Demand Gen vs Demand Capture

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On November 27th, join our first invite-only event at the Dapper office in Rotterdam. Designed for B2B marketing leaders who want to learn how leading brands drive pipeline by demand generation and capture.

Register to save your spot

Speakers

Demand Generation

Tycho Luijten

Tycho is CEO and Co-Founder of Dapper, where he helps B2B scale-ups build marketing engines that consistently generate pipeline. He specializes in demand generation strategies, from creating market awareness to turning it into qualified leads, and will share how modern brands shorten sales cycles and increase visibility.

Demand Capture

Jeroen Westerbeek

Jeroen is Founder and CEO of Monday Merch, a fast-growing merchandise platform. His expertise is in demand capture, turning buyer intent into measurable growth. He will show how his team uses search optimization and data-driven tactics to convert bottom-of-funnel demand into paying customers.

Event schedule

Here’s what to expect

Book a Strategy Call

Welcome & Networking

17:00

Start the evening with a drink and the chance to connect with other B2B marketers, leaders and peers.

Talk & Insights

17:30

Tycho and Jeroen share two different playbooks: how demand generation drives long-term growth and how demand capture turns intent into immediate revenue.

Q&A + Group Discussion

18:30

Take the opportunity to ask questions, exchange experiences, and discuss what really works in today’s market.

Drinks & Snacks

19:00

Relax with drinks and bites while continuing the conversation with other marketing professionals.

End of Event

21:00

Sign up

Reserve your spot, limited to 50 seats

Seats are limited to 50 marketeers to keep the audience relevant and engaged.

Make sure you claim yours in time and be a part of an evening of insights, networking, and drinks.

Unfortunately the event is full.

Thank you for your interest and we hope to see you next time! 

Event Location

Join us at the Dapper Rotterdam office

Dapper HQ – Weena 70, 16th floor, 3012 CM Rotterdam, Netherlands. Easily accessible by public transport or car.