SOPHIA MAE is a lifestyle brand created by Dutch celebrity, Monica Geuze. The fairly new company sells a variety of products, such as scented candles and sticks, and shimmering oil.
We were brought in before the launch to discover the most efficient manner to launch and sell SOPHIA MAE products. An important challenge was to ensure that SOPHIA MAE was not reliant on Monica Geuze’s organic channels to sell products. SOPHIA MAE’s marketing team emphasised the need to build a brand as well as get new customers; each message sent to the target audience had to contribute to this to build the brand.
Given how new the SOPHIA MAE brand and website were, a lot of set-up work was required. Following this, we conducted market research to pinpoint how competitors reached their clients. Tapping into this research and our vast growth marketing experience, we launched a range of experiments and potential optimizations.
Throughout the entire process, we remained in close contact with the SOPHIA MAE marketing team to ensure that we were building the SOPHIA MAE brand while finding the optimal route to growth.
We contributed to the successful launch of SOPHIA MAE and scaling it to the profitable webshop it is today.
We ensured that all marketing channels were set up and installed the most up-to-date measurement tools onto the website.
We contributed to a successful launch of SOPHIA MAE
We set up and scaled profitable advertising campaigns on Instagram and Google.