We were brought in before the launch to discover the most efficient manner to launch and sell SOPHIA MAE products. An important challenge was to ensure that SOPHIA MAE was not reliant on Monica Geuze’s organic channels to sell products. SOPHIA MAE’s marketing team emphasised the need to build a brand as well as get new customers; each message sent to the target audience had to contribute to this to build the brand.
- Immediately sell as many trainings as possible
- Positioning Chris and Robbin as Product Owner Gurus