Too often, brand and data-driven marketing exist in separate silos. This can cause you to miss out on opportunities or unintentionally create conflicting content or campaigns. All of our marketing efforts take both short-term performance and long-term brand equity into account. We focus on campaign ideas that create the right brand associations and brand awareness as well as drive purchases.
Achieving sustainable growth for your webshop requires working full-funnel. We begin by calculating the Return On Ad Spend (ROAS) - what are we allowed to spend on a new client when taking into account all costs and the LifeTime Value (LTV)? We optimize the top of the funnel to build a system that generates first-time clients for the right price.
To ensure that customers return, we optimize the funnel for retention. We run re-marketing campaigns to keep you in your audience’s mind. And we don’t stop there - we aim to turn your customers into brand ambassadors who entice new customers for you.
The landscape of digital marketing changes by the hour. New channels and tactics to grow your audience appear daily. When there are a million possible routes to take, how do you choose the most effective one?
The only way to determine this is by testing. Data-driven marketing allows us to track the effectiveness of everything we do. That’s why Dapper tests channels, visuals, copy, landing pages, target segments, and much more. It’s our mission to find your optimal route to growth.
From strategy to design, data analysis to copywriting, we’re here to help with it all. When you hire a Growth Team at Dapper, you get direct access to your very own multidisciplinary growth team. We offer all of the necessary skills in-house, to ensure that we can find your specific route to growth and make it happen.
The Dapper e-commerce marketing team is comprised of experienced e-commerce marketers; from strategists to designers, copywriters to campaign specialists, and everything in between. Through expertise in a wide range of sectors, we create customized strategies that drive rapid growth for your business.
